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The Blog

How to get started as a speaker

If you are looking to get started as a speaker, universities can be a great place to start! I had my very first speaking gig at Georgia State University over 10 years ago. ⠀Since then, I have spoken in nearly 20 different states to organizations like...

Why niche publications are a smart PR strategy

Do you have in your head that only certain publications are worth pursuing for publicity? It's perfectly fine to have a wish list -- I even encourage it -- but don't overlook other opportunities just because the publication isn't Forbes or Inc. or Entrepreneur. Take, for example,...

How to get free publicity

I don’t need to know who you are or what you do or what your specialty is to know your problem. I’ve spoken to and worked with enough people to know that the biggest thing standing between you and publicity is simply this: you asking...

Writing a book? Do this NOW.

If you're in the process of writing a book, there's something important I want you to know:You don’t have to wait until your book is published to get publicity opportunities! I did dozens, maybe even hundreds of interviews, TV appearances, and speaking engagements in the two...

My biggest secret to booking paid speaking gigs

Last year, I was invited for the third time to speak at my alma mater at their annual Entertainment and Sports Law Symposium! Over the years, I've spoken at nearly two dozen law schools, including schools that I couldn't have even gotten into for law school...

Who should you send your pitch to?

I often say that the only thing standing between you and free publicity is your willingness to send an email. On the surface, sending an email might not seem difficult, but it holds so many people back from getting the publicity they want. One obstacle...