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The Blog

My best tip for getting quoted by the media

Ever read an article and wonder how the people quoted wound up in the story? There are several possibilities - the reporter found their blog, follows them on social media, read their book or study or got pitched by them or their PR person. If you...

Is *this* holding you back from pitching?

When clients come to work with me, there's usually one main reason they haven't been pitching themselves for publicity: they don't think they're enough. They haven't been in business long enough…They don't have enough degrees…They haven't made enough money…They don't know enough… And it's all complete bullsh*t. You...

How to Land PAID Speaking Gigs

I recently got invited for the third time to speak at my alma mater at their annual Entertainment and Sports Law Symposium! Over the years, I've spoken at nearly two dozen law schools, including schools that I couldn't have even gotten into for law school - like Harvard! Want...

Let The Word No Fuel You To The Top

Are you wanting to grow your audience or build your brand?  Do you struggle with letting people know what you do or positioning yourself as an expert?  My latest podcast episode with the incredible Linda Mitchell of The ChickFit Studio is all about how...

Why a book may NOT end up helping your business

When you’re writing a book, you’re not just doing it to say you’ve written a book. You’re not only interested in getting your message into the hands of more people. You don’t only want to make money from immediate book sales or advances. When you’re taking...

What Every Aspiring Author Needs to Know

If you're an author, or aspiring to be one, this is for you. I've written two books myself, including one that landed me a HUGE advance from a big NY publishing company. I've also worked with dozens of authors, including self-published, independently-published and commercially-published authors. And regardless...

Timeline for Writing a Nonfiction Book

I frequently receive emails asking to know more about the process of writing a book and acquiring a literary agent. One of the things I have to explain is just how lengthy the process is from book idea to holding a published book in your hands –...