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The Blog

Blog Your Way to Media Appearances, Books and More

Blogging changed my life. It facilitated my move from practicing law to being a sports business reporter/analyst for outlets like Forbes, ESPN, and more. Blogging has landed me two book deals and dozens of speaking engagements. The secret to my success? Consistent content. That's it. I don't spend...

Timeline for Writing a Nonfiction Book

I frequently receive emails asking to know more about the process of writing a book and acquiring a literary agent. One of the things I have to explain is just how lengthy the process is from book idea to holding a published book in your hands –...

How to Snag Speaking Engagements

[caption id="attachment_250" align="alignright" width="260"] That's me speaking at Ole Miss at an athletic department staff meeting in April 2015 on the current state of intercollegiate athletics[/caption] Public speaking can be a great way to establish yourself as an expert in your field, but the opportunities don't...

How to Define and Find Your Target Audience

As a side hustler, entrepreneur or blogger, you MUST define your target audience or you're essentially wasting your time shouting into the void. Not sure how to do that? Check out this replay of a Periscope I did explaining it: [video width="1920" height="1080" mp4="http://www.guidemybrand.com/wp-content/uploads/2015/09/Define_and_find_your_target_audience_10-21-15.mp4"][/video] Need more specific help...

Does It Matter What You Name Your Business?

Whether you're establishing a new business thinking about rebranding an existing business, coming up with your business name can be stressful. Should you simply use your first and last name? Or maybe a nickname? Does your business name need to be related to your industry...