At the most basic level, your business needs two marketing strategies: One that increases your credibility and one that generates qualified leads. But it’s easier said than done, right? In fact, it’s easier than you might think–whether you’re running a startup or working for yourself. As...
I now generate 95% of my consulting clients through Facebook groups. But even before I built up my business on the social network, I relied on a handful of Facebook groups to learn the ropes as a first-time entrepreneur. In fact, I quickly discovered that...
Eleven months after I started my own business, I found myself fully booked and in a position to pay myself a salary equal to what I was making as a VP at the marketing agency I'd left. And I owe virtually all that success to...
Recently, I shared my tips for becoming a go-to expert in your field. That piece was inspired by a panel I was on at the Jacksonville Women’s Leadership Forum entitled “Game Changers: Career-Defining Moments.” I was the youngest person on the panel by a considerable margin,...