Have you landed podcast interviews, guest blogs, etc. and then felt like they did nothing for your business? Garnering publicity for publicity's sake isn't how you grow your business. It's about SO much more than simply landing the opportunities and then sharing each one on social media...
When clients come to work with us, most of them have goals of getting published in mainstream media outlets like Forbes, Entrepreneur, or Mind, Body, Green. However, there’s a conflict that exists between the way you write to your audience (on social media, in your website...
Do you dream about landing publicity, but it's just not happening? Maybe you want to be speaking on more stages or writing for more publications or being interviewed on more podcasts, radio and television shows. But if I had to guess, the reason you're not landing these opportunities is...
It isn't enough to be visible for your business . . . you have to be visible in the right places for the right topics. Most clients who come to me have already tried some form of publicity - public speaking, guest blogging, hosting a podcast,...
Back in June, my client Kate Bee of The Sober School was featured by Better Homes & Gardens magazine! And there's a big lesson here about PR… We pitched this writer January 3rd…. FIVE months before she was featured! And even though we followed up a few...
Ever read an article and wonder how the people quoted wound up in the story? There are several possibilities - the reporter found their blog, follows them on social media, read their book or study or got pitched by them or their PR person. If you...
When clients come to work with me, there's usually one main reason they haven't been pitching themselves for publicity: they don't think they're enough. They haven't been in business long enough…They don't have enough degrees…They haven't made enough money…They don't know enough… And it's all complete bullsh*t. You...
If you're just starting out in business and finding yourself wondering how everyone else is getting publicity, racking up media logos, getting featured in major publications and interviewed on podcasts, listen up...
Here's the the TRUTH about some of the big publicity you see others getting...
Ten years ago, I was doing the one thing I'd spent my whole life working toward: I was a practicing attorney. I'd been unable to find a job in sports as an attorney, but I was working at a mid-size firm that had been my...