Do you have in your head that only certain publications are worth pursuing for publicity? It's perfectly fine to have a wish list -- I even encourage it -- but don't overlook other opportunities just because the publication isn't Forbes or Inc. or Entrepreneur. Take, for example,...
I don’t need to know who you are or what you do or what your specialty is to know your problem. I’ve spoken to and worked with enough people to know that the biggest thing standing between you and publicity is simply this: you asking...
A little while back, I shot two segments for First Coast News television station in Jacksonville, Florida. I didn't have to pitch myself for these, they just call me up anytime they have a story with a sports business angle. But it wasn't always that way....
I often say that the only thing standing between you and free publicity is your willingness to send an email. On the surface, sending an email might not seem difficult, but it holds so many people back from getting the publicity they want. One obstacle...
Have you landed podcast interviews, guest blogs, etc. and then felt like they did nothing for your business? Garnering publicity for publicity's sake isn't how you grow your business. It's about SO much more than simply landing the opportunities and then sharing each one on social media...
When clients come to work with us, most of them have goals of getting published in mainstream media outlets like Forbes, Entrepreneur, or Mind, Body, Green. However, there’s a conflict that exists between the way you write to your audience (on social media, in your website...
Do you dream about landing publicity, but it's just not happening? Maybe you want to be speaking on more stages or writing for more publications or being interviewed on more podcasts, radio and television shows. But if I had to guess, the reason you're not landing these opportunities is...
It isn't enough to be visible for your business . . . you have to be visible in the right places for the right topics. Most clients who come to me have already tried some form of publicity - public speaking, guest blogging, hosting a podcast,...
Back in June, my client Kate Bee of The Sober School was featured by Better Homes & Gardens magazine! And there's a big lesson here about PR… We pitched this writer January 3rd…. FIVE months before she was featured! And even though we followed up a few...
Ever read an article and wonder how the people quoted wound up in the story? There are several possibilities - the reporter found their blog, follows them on social media, read their book or study or got pitched by them or their PR person. If you...