If you're just starting out in business and finding yourself wondering how everyone else is getting publicity, racking up media logos, getting featured in major publications and interviewed on podcasts, listen up...
Here's the the TRUTH about some of the big publicity you see others getting...
Ten years ago, I was doing the one thing I'd spent my whole life working toward: I was a practicing attorney. I'd been unable to find a job in sports as an attorney, but I was working at a mid-size firm that had been my...
The first time I pitched myself for a media opportunity, I had no idea what I was doing. I rambled on and on, and I'm not sure the recipient had any idea what I was asking to do for them. I wasn't a public relations or...
If you'd told me 10 years ago when I was graduating law school that I'd be running my own publicity firm today, I'd have laughed at you. All I'd ever wanted to be was an attorney -- and I was one for nearly five years. So...
When my clients first hire me, they're quick to tell me they want to be on national television programs like Oprah's SuperSoul Sunday and The Today Show and they want to be published or mentioned in outlets like Forbes, Fast Company and Entrepreneur. And while those...
At the most basic level, your business needs two marketing strategies: One that increases your credibility and one that generates qualified leads. But it’s easier said than done, right? In fact, it’s easier than you might think–whether you’re running a startup or working for yourself. As...
I recently joined the "Concept to Cash Flow" podcast with Dr. Amy Cannatta to talk about how to increase your publicity. I shared how I'm my own best case study - and how you can be your own publicist as well. You can listen to the...
I recently joined client Amanda Goldman-Petri's podcast "Market Like a Nerd" to share my tips on how to become the go-to expert in your niche. Because let's face it - when you seek out a new service provider or vendor, you want to hire the...