Do you have a new book coming out soon and no idea how to market it?

 

Are you hoping your book will position you as an expert in your niche but not sure exactly how to do that?

 

Do you need help getting publicity, reviews, speaking gigs and more?

 

We are a boutique publicity firm that specializes in working with authors who want to see their book succeed but aren’t quite sure how to spread the word about their masterpiece. We’ve worked with commercially-published, indie-published and self-published authors to land podcast and radio interviews, speaking gigs, television appearances, features and quotes in major publications and more.

Because it doesn’t matter how good you are at what you do if no one knows you do it.

With experience working in-house for publishing firms, we help our clients sell more books, generate more credibility and land gigs that will lead to more income and better known expertise. 

As published authors ourselves, we understand that you’ve probably already spent a lot of money hiring an editor, writing coach, cover designer or other professional to help you write and publish your book.

You might feel like there’s so much cash flowing out the door that you’re not sure if you can (or should) spend any money on publicity or marketing, too.

Plus, there are so many things going on before launch date that it’s hard to even remember you have to market your book (and not just launch one day hoping the right people will come). 

We find that a lot of our clients come to us 2-4 weeks before their book is set to launch… and we have to let them know it’s simply too late to make any real difference in book sales. Or, we have clients who come to us months and months after their book launches with a whole bunch of disappointment in the number of sales (and opportunities) that have come (or better yet, not come) through the door since. 

You see, getting on the Amazon Bestseller List isn’t all it’s cracked up to be. Being a “bestseller” doesn’t actually lead to more book sales, generate more speaking gigs or bring more leads in the door for your business.

And if you’re not yet sure what’s really possible with your new book, let us say this. If you own a business, your book should bring you leads. If you want to speak, your book should get you gigs.

That’s why you need to invest in marketing and publicity way before your book launches… and why we at Guide My Brand focus on the long-term strategy that will increase your bank account (and your thought leadership) for years to come!

Normally you’d have to hire two or three different firms for PR, marketing and social media management, but with our extensive expertise we’ve brought it all under one roof here at Guide My Brand. In an effort to work with authors at all levels of budget, we offer three different services:

PR PACKAGE

This is a done-for-you solution for the author who wants to completely outsource the PR for their book launch, where we:

  • Develop complete PR timeline and strategy for book launch, taking into account both book sales and any programs or services targeted at readers
  • Coordinate strategy and outreach with your publisher so efforts aren’t unnecessarily duplicated
  • Advise you on your web presence, including your author/book website and social media channels
  • Develop a media kit
  • Train you for media appearances
  • Identify and pitch you for media appearances, including print, radio and television
  • Identify and pitch you for online coverage, including guest blogs, book reviews, podcast interviews and other features
  • Identify and pitch influencers in your niche who can promote your book through interviews, features or other opportunities


Monthly retainer: $3,000

6-month minimum

PR & MARKETING PACKAGE

This package includes all activities listed above in the PR Package as well as:

  • Develop/assist complete timeline and strategy for book launch, taking into account both book sales and any programs or services targeted at readers
  • Develop/assist with preorder marketing/sales strategy
  • Assist you in securing speaking engagements
  • Develop your social media strategy, including creation of a content calendar for 90-120 days with daily copy and graphics (posting not included)
  • Identify and pitch influencers in your niche who can promote your book through interviews, features or other opportunities
  • Plan a blog book tour (if desired)
  • Schedule book signings and other related events
  • Create ambassador/street team program to preorder and launch sales
  • Draft swipe copy for emails and social for preorders, influencer outreach, affiliates, launch, etc.


Monthly retainer: $4,500

6-month minimum

Book a Call

If you’re not ready for done-for-you services yet, that’s OK – we can still work together to build and implement your book launch strategy through 1:1  coaching.

My 1:1 coaching package includes:
  • 3-6 months of 1:1 coaching
  • 6-12 coaching calls (50 minutes each)
  • Unlimited email or Voxer support with a guaranteed 48-hour turnaround
  • I’ll work with you to develop a book marketing strategy custom-tailored for your book and your goals, including a timeline
  • Strategies can include getting publicity, reviews, speaking gigs, organizing and mobilizing a “street team” and more
  • You’ll leave each call with a to-do list to focus your efforts
  • I’ll share any swipe copy or examples I have to significantly reduce the time it takes you to implement the strategies we identify
  • When you’re ready to start pitching for publicity, my team will help you build your pitch list and share our contacts
  • You’ll have lifetime access to my group program, From the Shadows to the Spotlight

 

Investment: $3,000-6,000

Book a Call

This is my self-paced live group program with enormous amounts of 1:1 support.

  • Learn how to position yourself as an expert (even if you don’t feel like one!)
  • Learn which outlets to pitch, who to pitch, how to contact them and what makes a great interview or guest blog
  • Modules on landing podcast interviews, guest blogs, TV appearances and speaking gigs
  • New modules coming on book marketing, Facebook visibility and opt-ins/funnels
  • Private Facebook group where you can post your pitches and other work and get feedback
  • Weekly live office hours and monthly guest expert live Q&As with editors, producers, etc.

 

Investment: $1,997 (1:1 call included) or 12 payments of $249/month

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