PR PACKAGE

This is a done-for-you solution for the author who wants to completely outsource the PR for their book launch, where we:

• Develop complete PR timeline and strategy for book launch, taking into account both book sales and any programs or services targeted at readers
• Coordinate strategy and outreach with your publisher so efforts aren’t unnecessarily duplicated
• Advise you on your web presence, including your author/book website and social media channels
• Develop a media kit
• Train you for media appearances
• Identify and pitch you for media appearances, including print, radio and television
• Identify and pitch you for online coverage, including guest blogs, book reviews, podcast interviews and other features
• Identify and pitch influencers in your niche who can promote your book through interviews, features or other opportunities

Monthly retainer: $3,000
6-month minimum

PR & MARKETING PACKAGE

This package includes all activities listed above in the PR Package as well as:

• Develop/assist complete timeline and strategy for book launch, taking into account both book sales and any programs or services targeted at readers
• Develop/assist with preorder marketing/sales strategy
• Assist you in securing speaking engagements
• Develop your social media strategy, including creation of a content calendar for 90-120 days with daily copy and graphics (posting not included)
• Identify and pitch influencers in your niche who can promote your book through interviews, features or other opportunities
• Plan a blog book tour (if desired)
• Schedule book signings and other related events
• Create ambassador/street team program to preorder and launch sales
• Draft swipe copy for emails and social for preorders, influencer outreach, affiliates, launch, etc.

Monthly retainer: $4,500
6-month minimum

If you’re not ready for done-for-you services yet, that’s OK – we can still work together to build and implement your book launch strategy through 1:1  coaching.

• 3-6 months of 1:1 coaching
• 6-12 coaching calls (50 minutes each)
• Unlimited email or Voxer support with a guaranteed 48-hour turnaround
• I’ll work with you to develop a book marketing strategy custom-tailored for your book and your goals, including a timeline
• Strategies can include getting publicity, reviews, speaking gigs, organizing and mobilizing a “street team” and more
• You’ll leave each call with a to-do list to focus your efforts
• I’ll share any swipe copy or examples I have to significantly reduce the time it takes you to implement the strategies we identify
• When you’re ready to start pitching for publicity, my team will help you build your pitch list and share our contacts
• You’ll have lifetime access to my group program, From the Shadows to the Spotlight

Investment: $3,000-6,000

This is my self-paced live group program with enormous amounts of 1:1 support.

• Learn how to position yourself as an expert (even if you don’t feel like one!)
• Learn which outlets to pitch, who to pitch, how to contact them and what makes a great interview or guest blog
• Modules on landing podcast interviews, guest blogs, TV appearances and speaking gigs
• New modules coming on book marketing, Facebook visibility and opt-ins/funnels
• Private Facebook group where you can post your pitches and other work and get feedback
• Weekly live office hours and monthly guest expert live Q&As with editors, producers, etc.

Investment: $1,997 (1:1 call included) or 12 payments of $197/month