The Real Reason Your Marketing Plan Isn’t Bringing In Business

At the most basic level, your business needs two marketing strategies: One that increases your credibility and one that generates qualified leads. But it’s easier said than done, right?

In fact, it’s easier than you might think–whether you’re running a startup or working for yourself. As a publicist, my daily efforts center around landing my clients opportunities that achieve both goals simultaneously. The best part? Most of these opportunities are free.

Click here to continue reading my piece on Fast Company

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