publicity Tag

Why niche publications are a smart PR strategy

Do you have in your head that only certain publications are worth pursuing for publicity? It's perfectly fine to have a wish list -- I even encourage it -- but don't overlook other opportunities just because the publication isn't Forbes or Inc. or Entrepreneur. Take, for example,...

How to get free publicity

I don’t need to know who you are or what you do or what your specialty is to know your problem. I’ve spoken to and worked with enough people to know that the biggest thing standing between you and publicity is simply this: you asking...

Writing a book? Do this NOW.

If you're in the process of writing a book, there's something important I want you to know:You don’t have to wait until your book is published to get publicity opportunities! I did dozens, maybe even hundreds of interviews, TV appearances, and speaking engagements in the two...

Who should you send your pitch to?

I often say that the only thing standing between you and free publicity is your willingness to send an email. On the surface, sending an email might not seem difficult, but it holds so many people back from getting the publicity they want. One obstacle...

3 tips for guest blogging

I talk to so many entrepreneurs who are interested in writing guest blogs but don't know where to start. I'm a contributor for Forbes and Entrepreneur and have written for Glamour, Men's Health, Woman's Day, Parents and more. Plus, I've placed clients at dozens of publications...

How to leverage PR to grow your business

Have you landed podcast interviews, guest blogs, etc. and then felt like they did nothing for your business? Garnering publicity for publicity's sake isn't how you grow your business. It's about SO much more than simply landing the opportunities and then sharing each one on social media...