Author: Vicky Lynch

4 Reasons to Hire a Publicist

[caption id="attachment_6576" align="alignnone" width="1024"] Modern business woman in the office[/caption] Did you know that publicity can be a HUGE game changer for your business? Here’s the thing, no matter how good you are at what you do, when a media outlet shares your expertise, or highlights...

8 Ways to Pitch Like a Pro: Lessons from 2,000 Journalists

  [caption id="attachment_6572" align="alignnone" width="1024"] Filming media event or press conference with a video camera[/caption] Guide My Brand can serve as a bridge between your brand and journalists. How, when and what we communicate plays a key role in securing valuable media coverage and spreading your message...

3 Things You Need to Know When Building Your Personal Brand

[vc_row][vc_column][vc_empty_space][vc_single_image image="6449"][vc_empty_space][vc_column_text]A huge step you need to take before you even consider hiring a publicist is to establish your personal brand. Without taking the time to work through exactly what you want to be known for, earned publicity can feel like spinning your wheels.  Here’s 3...

3 Ways To Craft a Better Pitch For Your Next Article or Podcast

[vc_row][vc_column][vc_single_image image="6382" img_size="full"][vc_empty_space][/vc_column][vc_column][vc_column_text] If a podcaster, a blogger or a writer at a top-tier outlet wants to interview you, what are you going to talk about? What’s the pitch? Why is your message important today? Coming up with pitch angles is a crucial part of the PR...

What To Do After You Get Featured On TV or a Podcast

[vc_row][vc_column][vc_single_image image="6256" img_size="full"][vc_column_text]You got featured on TV, a podcast or in an article. Congratulations! It’s a great feeling. Features, bylines and quotes add legitimacy to your brand, help grow your audience and can lead to more opportunities. But don’t skip this one important step: Share the...