If you're just starting out in business and finding yourself wondering how everyone else is getting publicity, racking up media logos, getting featured in major publications and interviewed on podcasts, listen up...
If you're an author, or aspiring to be one, this is for you. I've written two books myself, including one that landed me a HUGE advance from a big NY publishing company. I've also worked with dozens of authors, including self-published, independently-published and commercially-published authors. And regardless...
Consistency is key. No doubt, that's not the first time you've ever heard that phrase - but, at the risk of being cliche - I want to reiterate it. Nearly every prospective client I speak to on the phone tells me they want to be the next...
I wanted to share one of my paid speaking gigs stories with you. A while back, I received an email from someone that I haven't spoken to in at least two years. She asked me if I wanted to come speak at an event. She...
Recently, I spent an afternoon reading Expert Secrets by Russell Brunson. If you haven't read this book yet, get on it! I'm on my second read, and it parallels so much of what I already teach. Every entrepreneur should read it, particularly solopreneurs, who can...
I've had guest blog spots in many big outlets, including; Fast Company, Forbes, Woman's Day, Men's Health, Parents,Fox Sports, Golf Digest, and many more. In fact, blogging is how I made a huge career shift five years ago from corporate attorney to sports business analyst...
Here's the the TRUTH about some of the big publicity you see others getting...
What happens when two publicists get together to talk about how to pitch the media? You get the best tips around for how to cultivate relationships with the media and get the PR you deserve! I had so much fun joining my friend Amanda Berlin on her...
Socially Aware Video Content Content marketers are always looking for ways to increase brand awareness and engagement. With the increase in popularity of using video to communicate a message, many have taken the approach of creating socially aware video content with the hope that what they create will...
Developing Your Personal Brand Ten years ago, I was doing the one thing I'd spent my whole life working toward: I was a practicing attorney. I'd been unable to find a job in sports as an attorney, but I was working at a mid-size firm that...