written by Vicky Lynch If you aren’t sure exactly what publicity actually is, but someone (an editor, agent, client, etc.) has told you that getting it will help you, rest assured, you are not alone. I often tell friends and families that I’m a publicist and many...
written by Julie Parise We meet with a lot of authors who are new to the book publicity world. Either they are first-time authors, or they are hiring a book publicist for the first time. At Guide My Brand, we will do our best to get you...
written by Julie Parise As a company offering author publicity services, we hear from a lot of authors and entrepreneurs who are looking to get featured on TV or get podcast interviews. Many times, these potential clients aren’t sure what to expect from a public relations company...
written by Vicky Lynch At Guide My Brand, we know that securing podcast interviews for our clients is a great vehicle for building their thought leadership platforms. Podcast interviews are a more personal way to connect with a new audience and allow experts to share unique insights...
written by Julie Parise It’s always exciting for entrepreneurs and authors to get featured on TV. It can be a great way to promote your business, make great connections, and work on your interview skills. (If you’re still trying to book your first few TV interviews, check out...
written by Vicky Lynch It’s a brand new year and even if you’re someone who hates New Year’s resolutions, you have to admit that January is a great time for new beginnings. If you’ve been thinking about how to grow your thought leadership, further legitimize your business...
written by Vicky Lynch Is publicity for your upcoming or published book on your holiday wish list this year? Author publicity doesn’t have to be something you only dream of. Here are three steps you can take to gain author publicity for your book. Work on growing your...
written by Vicky Lynch If you checked out our recent blog post (link to last post) on why it’s important to build your platform online, you may be wondering how to get started. And believe me, you are not alone. At Guide My Brand, we work with entrepreneurs...
written by Vicky Lynch At Guide My Brand we help entrepreneurs and authors secure publicity to help build their brand and establish them as thought leaders in their area of expertise online. Clients come to us in all the stages of building their online platform. We help...
written by Julie Parise Whether it’s a book launch or an upcoming event, it’s really exciting when you get featured on TV. While the publicity is great in and of itself, you want to make the most of every television appearance. This means directing people to...