written by Julie Parise Thanks to social media, people are more comfortable than ever appearing on camera. That’s great because video is one of the largest marketing tools -- maybe even the largest. In fact, it’s predicted that by 2022, more than 80% of internet traffic...
written by Julie Parise For an entrepreneur or author, getting featured on TV can be a great credibility and confidence booster. It establishes you as an expert in your field, and shows others that you can speak intelligently on the subject matter that you know so...
written by Julie Parise In today’s world, video is more important than ever. If you’re an author looking for book publicity, it’s nearly impossible to promote your work without appearing on camera in some way -- whether you get featured on TV or social media. As a...
written by Vicky Lynch Many potential PR clients will ask how they know if they are getting an ROI on their PR campaign investment. And of course, they should ask that question. Hiring a PR firm is a huge leap of faith. Most firms, small or large,...
written by Vicky Lynch A lot of potential clients come to us for help promoting their book and leveling up their platform and brand. Every single one of our clients has brought so much value, knowledge, and expertise to the table that have all made our...
written by Vicky Lynch Does it surprise you to hear that every publicist has a slightly different way to pitch their clients for maximum success? Or that every media contact has their own preferences on how they like to receive PR pitches? These nuances are really a...
written by Julie Parise Congratulations! You’ve landed a television interview -- and you don’t even have to leave your house for it. Now, how do you prepare for Zoom interviews on TV? If there is one thing you learn from this blog post, make it this: It...
written by Julie Parise Recently, I saw this tweet from a Shelby Lofton, a local television news reporter at WKYT in Lexington, Kentucky: journalist: "Is there anything I didn't ask you about that you'd like to mention?" interviewee: "No, I----*best soundbite of the entire interview.* Happens almost every...
Written by Vicky Lynch The first thing that many new authors want to do when their book releases is to schedule a book signing. After all, they sound so glamorous, and we’ve seen so many authors in fictional television shows and movies do readings to packed...
Written by Julie Parise It seems podcasts are becoming more and more popular every day. If you are looking to get your book or business great publicity, pitching podcasts is a great way to do it. As many as 80 million Americans listen to podcasts on...