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The Blog

The truth about big publicity

I had a client once who was contacted by a team that produces a television show for a former supermodel. She was ecstatic - who wouldn't be? This HUGE former supermodel knew my client’s product existed and wanted to feature it on her show. Dream come...

getting publicity, when to get publicity

3 steps to be ready for publicity

One of the #1 questions I get as a publicist is: am I ready for publicity? Maybe you've seen others in Entrepreneur or Inc. or Forbes or on TV or speaking on a stage and thought, "I can't wait for that to be me one day!" But...

Choosing a topic to pitch for a guest blog

I've written for Fast Company, Forbes, Woman's Day, Men's Health, Parents, Fox Sports, Golf Digest and many more. In fact, blogging is how I made a huge career shift over nine years ago from corporate attorney to sports business analyst for ESPN. And it served...

guest blogging for authors and entrepreneurs

The Best PR Strategy: Going Niche

Do you have in your head that only certain publications are worth pursuing for publicity? It's perfectly fine to have a wish list -- I even encourage it -- but don't overlook other opportunities just because the publication isn't Forbes or Inc. or Entrepreneur. Take, for example,...