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The Blog

pitching, public relations, publicity

How to use newsjacking to get featured

Do you want to write for outlets like Entrepreneur or Inc.? Maybe magazines like Working Mother or Women's Health? I help clients get placements in these outlets and more every day, and one strategy works more effectively (and faster!) than any other...

The truth about big publicity

I had a client once who was contacted by a team that produces a television show for a former supermodel. She was ecstatic - who wouldn't be? This HUGE former supermodel knew my client’s product existed and wanted to feature it on her show. Dream come...

getting publicity, when to get publicity

3 steps to be ready for publicity

One of the #1 questions I get as a publicist is: am I ready for publicity? Maybe you've seen others in Entrepreneur or Inc. or Forbes or on TV or speaking on a stage and thought, "I can't wait for that to be me one day!" But...

Choosing a topic to pitch for a guest blog

I've written for Fast Company, Forbes, Woman's Day, Men's Health, Parents, Fox Sports, Golf Digest and many more. In fact, blogging is how I made a huge career shift over nine years ago from corporate attorney to sports business analyst for ESPN. And it served...