[vc_row][vc_column][vc_empty_space][vc_single_image image="6449"][vc_empty_space][vc_column_text]A huge step you need to take before you even consider hiring a publicist is to establish your personal brand. Without taking the time to work through exactly what you want to be known for, earned publicity can feel like spinning your wheels. Here’s 3...
What if you knew before going into an interview that you didn’t have to answer any question you didn’t want to? What if you knew that no matter what, it was possible to get out exactly the message you wanted? ...
[vc_row][vc_column][vc_single_image image="6382" img_size="full"][vc_empty_space][/vc_column][vc_column][vc_column_text] If a podcaster, a blogger or a writer at a top-tier outlet wants to interview you, what are you going to talk about? What’s the pitch? Why is your message important today? Coming up with pitch angles is a crucial part of the PR...
One thing I hear in a lot of discovery calls with potential clients is that they’ve been burned by PR agencies in the past. Now we all know that there are two sides to every story. But a lot of times, a mistake people make...
[vc_row][vc_column][vc_single_image image="6256" img_size="full"][vc_column_text]You got featured on TV, a podcast or in an article. Congratulations! It’s a great feeling. Features, bylines and quotes add legitimacy to your brand, help grow your audience and can lead to more opportunities. But don’t skip this one important step: Share the...
[vc_row][vc_column][vc_column_text]When sending a pitch to a producer, journalist or podcast host – your subject line is crucial. We’ve talked about the importance of subject lines for entrepreneur and author publicity before. Now, we’re back with two more tips to make sure your email gets opened,...
By now it’s clear that video -- whether an IG live, TikTok, or Reel -- is one of the best ways to market yourself and create publicity for your brand or upcoming book. Plus, by creating and appearing in your own social media videos, you’re getting...
We hear from clients all the time who want to land more television coverage. Make sure you ask yourself the right questions before trying to land a slot on television. Recently, we shared a blog with three questions to ask yourself before pitching local media. Now,...
When journalists need a source, how do they find one? Oftentimes they rely on go-to experts, but as they work on new stories, they’re looking for insightful interviews in new places. How do writers and reporters find you – and help raise your profile and...
One way to secure more media coverage is to take advantage of the news cycle, particularly around observances, holidays and events. What’s coming up on the calendar? How can you offer value around that date when many outlets will be looking for content? Guide My Brand...