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The Blog

free publicity

How to get free publicity

I don’t need to know who you are or what you do or what your specialty is to know your problem. I’ve spoken to and worked with enough people to know that the biggest thing standing between you and publicity is simply this: you asking...

paid speaking gigs

The #1 secret to booking paid speaking gigs

Looking for paid speaking gigs? Last year, I was invited for the third time to speak at my alma mater at their annual Entertainment and Sports Law Symposium! Over the years, I've spoken at nearly two dozen law schools, including schools that I couldn't have even gotten...

publicity opportunities

The Key to Publicity Opportunities

Finding Publicity Opportunities A little while back, I shot two segments for First Coast News television station in Jacksonville, Florida. I didn't have to pitch myself for these, they just call me up anytime they have a story with a sports business angle. But it wasn't always...

pitch for publicity

How to Pitch for Publicity

I often say that the only thing standing between you and free publicity is your willingness to send an email. On the surface, sending an email might not seem difficult, but it holds so many people back from getting the publicity they want. One obstacle is that...

business failure

How to deal with business failures

I think it's time we get real about success as an entrepreneur. You see, I think a lot of us who are more established in business do a disservice to those who are just starting out. We tend to talk a lot about our success, but...

book marketing mistake

The #1 Book Marketing Mistake to avoid

Avoid this book marketing mistake Writing a book - or planning to? One of the best pieces of advice I have for you is to SLOW. DOWN. Many of the people I speak to want to write a book to become a thought leader or the go-to...

get featured on TV

2 tips for getting featured on TV

I've been doing TV for about 10 years now. My first appearance was with a regional sports network, Comcast Sports Southeast, back in 2009. I found the producer of the show I wanted to be on and emailed her to introduce myself and gave what I...

guest blogging

3 Tips for Guest Blogging

How to start guest blogging I talk to so many entrepreneurs who are interested in writing guest blogs but don't know where to start. I'm a contributor for Forbes and Entrepreneur and have written for Glamour, Men's Health, Woman's Day, Parents and more. Plus, I've placed clients...