written by Julie Parise Congratulations! You’ve landed a television interview -- and you don’t even have to leave your house for it. Now, how do you prepare for Zoom interviews on TV? If there is one thing you learn from this blog post, make it this: It...
written by Julie Parise Recently, I saw this tweet from a Shelby Lofton, a local television news reporter at WKYT in Lexington, Kentucky: journalist: "Is there anything I didn't ask you about that you'd like to mention?" interviewee: "No, I----*best soundbite of the entire interview.* Happens almost every...
Written by Vicky Lynch The first thing that many new authors want to do when their book releases is to schedule a book signing. After all, they sound so glamorous, and we’ve seen so many authors in fictional television shows and movies do readings to packed...
Written by Julie Parise It seems podcasts are becoming more and more popular every day. If you are looking to get your book or business great publicity, pitching podcasts is a great way to do it. As many as 80 million Americans listen to podcasts on...
Written by Vicky Lynch First of all, let me say congratulations! If you are thinking of hiring a book publicist then it’s likely you have finished or are nearing the end of your book editorial progress. The hard work is done, right? Well, not exactly. Now that...
Written by Julie Parise Many of our clients come to us asking if we can get them featured on TV. It’s a goal for many entrepreneurs and authors. Doing television interviews can solidify you as an expert in your field, gain exposure for your business and...
Pitching for podcasts is a huge part of what we do for our done-for-you clients and it's often the first strategy we recommend to others. Simply put, it’s because podcast interviews are THAT powerful. Podcast interviews help you generate leads, get calls booked on your...
Last year I did something a little informal on my personal Facebook page and created a poll for my author-entrepreneur friends, those who both run a business and have written and published a book. I asked: Do you feel like your book has done something...
Looking for a book publicist to help you plan your book marketing or book launch for your new nonfiction release? You might be surprised what the timeline for a book launch really looks like, but it's good to know so you can give yourself plenty...
When a client first comes through the door, we end up drafting two kinds of podcast pitches for the two different types of podcasts we most often see. One pitch I call “the journey pitch” and the other I call a “how to” pitch. The journey...