Booking A Speaking Engagement One of the founding principles of the way I do PR with my clients is to position them as an expert on their own experience. But I don't just talk the talk, I walk the walk. Recently, I pitched myself for a speaking...
Let's Get that publicity ball rolling Do you dream about landing publicity, but it's just not happening? Maybe you want to be speaking on more stages or writing for more publications or being interviewed on more podcasts, radio and television shows. But if I had to guess, the...
We all know that writing a book takes A LOT of time and energy. So if you are going to take the time and the energy to write a book, you also need to take the time and energy to be strategic about getting your...
Setting your visibility strategies It isn't enough to be visible for your business . . . you have to be visible in the right places for the right topics. Most clients who come to me have already tried some form of publicity - public speaking, guest blogging,...
Social Media - An Author Platform We've worked with countless authors over the years, and every single one has had the same struggle:They know that they should be talking about their book on social media...
Planning before publication I want you to think of the last business, personal development or thought leadership book you read that made an impact on you or your business… Now, I want you to think back to how you heard about or discovered the book… Do you think...
Becoming a recognized expert Back in June, my client Kate Bee of The Sober School was featured by Better Homes & Gardens magazine! And there's a big lesson here about PR… We pitched this writer January 3rd…. FIVE months before she was featured! And even though we followed...
Want to get Quoted? Ever read an article and wonder how the people quoted wound up in the story? There are several possibilities - the reporter found their blog, follows them on social media, read their book or study or got pitched by them or their...
Book launch strategy in action Our client Maria's newest book The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success comes out October 22nd. That's almost a full three months away, yet we've been working on the marketing and publicity for months now. This...
When clients come to work with me, there's usually one main reason they haven't been pitching themselves for publicity: they don't think they're enough. They haven't been in business long enough…They don't have enough degrees…They haven't made enough money…They don't know enough… And it's all complete bullsh*t. You...