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The Blog

declare yourself an expert

When to declare yourself an expert

Call yourself an expert already Recently, I shared my tips for becoming a go-to expert in your field. That piece was inspired by a panel I was on at the Jacksonville Women’s Leadership Forum entitled “Game Changers: Career-Defining Moments.” I was the youngest person on the panel...

visible expert

How to Become a Go-To Expert in Your Field

How I transformed my career from lawyer to ESPN reporter to sports marketing consultant by becoming a "visible expert" Last year, I was on a panel at the Jacksonville Women’s Leadership Forum entitled “Game Changers: Career-Defining Moments.” At just 33, why was I chosen for a panel...

increase your publicity

How to increase your publicity [Podcast]

Increase your publicity I recently joined the "Concept to Cash Flow" podcast with Dr. Amy Cannatta to talk about how to increase your publicity. I shared how I'm my own best case study - and how you can be your own publicist as well. You can listen...

get your own publicity

3 Tips To Get Your Own Publicity

This year as I walked down radio row at SEC Media Days (college football event/conference) for the sixth year in a row, I reflected back on how things have changed for me since the first time I attended. I was credentialed by Forbes this year, and I've...

7 Ways to Use LinkedIn to Land Speaking Gigs

When I started out as a public speaker, I had to hustle to find gigs. I sent cold emails, reached out to old friends and former colleagues, and submitted proposal after proposal to conferences. But today, 90% of my speaking opportunities come from people who reach...

Land Paid Speaking Gigs

How To Land Paid Speaking Gigs

Land Paid Speaking Gigs I was recently asked to speak to the Miami Dolphins' rookies about personal branding and how to use social media to amplify their message. I've spoken in dozens of college athletic departments, but this was my first time speaking to professional athletes. I...

leverage your blog, Guest blogging, visibility, visible expert

How to leverage your blog for publicity

Leverage your blog A piece entitled, "Stop Wasting Your Time Blogging for Huffington Post" popped up on my Facebook timeline today, and I couldn't resist clicking on the link. As someone who has guest blogged for outlets like Forbes, Woman's Day, Men's Health and more -...