What happens when two publicists get together to talk about how to pitch the media? You get the best tips around for how to cultivate relationships with the media and get the PR you deserve! I had so much fun joining my friend Amanda Berlin on her...
Socially Aware Video Content Content marketers are always looking for ways to increase brand awareness and engagement. With the increase in popularity of using video to communicate a message, many have taken the approach of creating socially aware video content with the hope that what they create will...
Developing Your Personal Brand Ten years ago, I was doing the one thing I'd spent my whole life working toward: I was a practicing attorney. I'd been unable to find a job in sports as an attorney, but I was working at a mid-size firm that...
The first time I pitched myself for a media opportunity, I had no idea what I was doing. I rambled on and on, and I'm not sure the recipient had any idea what I was asking to do for them. I wasn't a public relations or...
If you'd told me 10 years ago when I was graduating law school that I'd be running my own publicity firm today, I'd have laughed at you. All I'd ever wanted to be was an attorney -- and I was one for nearly five years. So...
When my clients first hire me, they're quick to tell me they want to be on national television programs like Oprah's SuperSoul Sunday and The Today Show and they want to be published or mentioned in outlets like Forbes, Fast Company and Entrepreneur. And while those...
Is your LinkedIn profile in need of a serious makeover? I was recently asked by Fast Company to makeover profiles for two professionals, and you can find all of my advice here. If you need some tips on getting started, check out my free guide on...
Your expert status I recently joined the “Soul Fueled CEO” podcast with Amber Lilyestrom to talk about how establishing myself as an expert allowed me to leave my career as a corporate attorney behind and how you can step into your expert status and grow your...
Is it your dream to one day see your work on Entrepreneur, Forbes, Fast Company or other major online publications? If so, I've got an easy strategy you can steal that will have you writing for the outlet of your dreams in no time! Last week, I...
Two Marketing Strategies At the most basic level, your business needs two marketing strategies: One that increases your credibility and one that generates qualified leads. But it’s easier said than done, right? In fact, it’s easier than you might think–whether you’re running a startup or working for...