Book launch strategy in action Our client Maria's newest book The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success comes out October 22nd. That's almost a full three months away, yet we've been working on the marketing and publicity for months now. This...
When clients come to work with me, there's usually one main reason they haven't been pitching themselves for publicity: they don't think they're enough. They haven't been in business long enough…They don't have enough degrees…They haven't made enough money…They don't know enough… And it's all complete bullsh*t. You...
I recently got invited for the third time to speak at my alma mater at their annual Entertainment and Sports Law Symposium! Over the years, I've spoken at nearly two dozen law schools, including schools that I couldn't have even gotten into for law school - like Harvard! Want...
Are you wanting to grow your audience or build your brand? Do you struggle with letting people know what you do or positioning yourself as an expert? My latest podcast episode with the incredible Linda Mitchell of The ChickFit Studio is all about how to...
When you’re writing a book, you’re not just doing it to say you’ve written a book. You’re not only interested in getting your message into the hands of more people. You don’t only want to make money from immediate book sales or advances. When you’re taking...
If you're just starting out in business and finding yourself wondering how everyone else is getting publicity, racking up media logos, getting featured in major publications and interviewed on podcasts, listen up...
If you're an author, or aspiring to be one, this is for you. I've written two books myself, including one that landed me a HUGE advance from a big NY publishing company. I've also worked with dozens of authors, including self-published, independently-published and commercially-published authors. And regardless...
Consistency is key. No doubt, that's not the first time you've ever heard that phrase - but, at the risk of being cliche - I want to reiterate it. Nearly every prospective client I speak to on the phone tells me they want to be the next...
I wanted to share one of my paid speaking gigs stories with you. A while back, I received an email from someone that I haven't spoken to in at least two years. She asked me if I wanted to come speak at an event. She...
Recently, I spent an afternoon reading Expert Secrets by Russell Brunson. If you haven't read this book yet, get on it! I'm on my second read, and it parallels so much of what I already teach. Every entrepreneur should read it, particularly solopreneurs, who can...