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The Blog

blogging

How to Blog Your Way to Publicity

Blogging changed my life. It facilitated my move from practicing law to being a sports business reporter/analyst for outlets like Forbes, ESPN, and more. Blogging has landed me two book deals and dozens of speaking engagements. The secret to my success? Consistent content. That's it. I don't spend...

How to Snag Speaking Engagements

[caption id="attachment_250" align="alignright" width="260"] That's me speaking at Ole Miss at an athletic department staff meeting in April 2015 on the current state of intercollegiate athletics[/caption] Public speaking can be a great way to establish yourself as an expert in your field, but the opportunities don't...

How to Define and Find Your Target Audience

Your Target Audience As a side hustler, entrepreneur or blogger, you MUST define your target audience or you're essentially wasting your time shouting into the void. Not sure how to do that? Check out this replay of a Periscope I did explaining it: [video width="1920" height="1080" mp4="http://www.guidemybrand.com/wp-content/uploads/2015/09/Define_and_find_your_target_audience_10-21-15.mp4"][/video] If you...

name your business

Does It Matter What You Name Your Business?

Name your business Whether you're establishing a new business thinking about rebranding an existing business, coming up with your business name can be stressful. Should you simply use your first and last name? Or maybe a nickname? Does your business name need to be related to...

make money from your blog

How You Can Make Money From Your Blog

Make money from your blog Yesterday, I did a Periscope on whether you can make money from your blog (YES!) and how to start doing that in a way that doesn't involve Google Ads, text links or affiliate programs. This is EXACTLY how I started making...