January 27, 2016
THE #1 Question You Need To Ask Yourself, If You Want Your Business To Grow
Ask Yourself No matter what you're struggling with in your business right now, I think I have the answer. Actually, you have the answer...
The Blog
January 20, 2016
How to Blog Your Way to Publicity
Blogging changed my life. It facilitated my move from practicing law to being a sports business reporter/analyst for outlets like Forbes, ESPN, and more. Blogging has landed me two book deals and dozens of speaking engagements. The secret to my success? Consistent content. That's it. I don't spend...
December 7, 2015
What to do Before You Start Writing a Nonfiction Book…
Before you start writing You’ve got a great idea for a non-fiction book, and you’ve just learned you have to write a proposal in order to land an agent or a publisher. You’ll soon learn it’s not as easy as sitting down and writing the proposal...
December 2, 2015
How Long to Get a Nonfiction Book Published: Timeline for a Book
I frequently receive emails asking to know more about the process of writing a book, the timeline for a book and acquiring a literary agent. One of the things I have to explain is just how lengthy the process is from book idea to holding...
December 1, 2015
How to Snag Speaking Engagements
[caption id="attachment_250" align="alignright" width="260"] That's me speaking at Ole Miss at an athletic department staff meeting in April 2015 on the current state of intercollegiate athletics[/caption] Public speaking can be a great way to establish yourself as an expert in your field, but the opportunities don't...
October 22, 2015
How to Define and Find Your Target Audience
Your Target Audience As a side hustler, entrepreneur or blogger, you MUST define your target audience or you're essentially wasting your time shouting into the void. Not sure how to do that? Check out this replay of a Periscope I did explaining it: [video width="1920" height="1080" mp4="http://www.guidemybrand.com/wp-content/uploads/2015/09/Define_and_find_your_target_audience_10-21-15.mp4"][/video] If you...
October 15, 2015
Does It Matter What You Name Your Business?
Name your business Whether you're establishing a new business thinking about rebranding an existing business, coming up with your business name can be stressful. Should you simply use your first and last name? Or maybe a nickname? Does your business name need to be related to...
October 8, 2015
How You Can Make Money From Your Blog
Make money from your blog Yesterday, I did a Periscope on whether you can make money from your blog (YES!) and how to start doing that in a way that doesn't involve Google Ads, text links or affiliate programs. This is EXACTLY how I started making...
October 6, 2015
How to Go From Blogging to Book Deals
Yesterday, I did a Periscope on how I went from writing on a free WordPress blog no one read to two book deals, job offers and more. If you want to know how to go from blogging to book deals, catch the replay: [video width="1920" height="1080" mp4="http://www.guidemybrand.com/wp-content/uploads/2015/09/Blogging_to_book_deals.mp4"][/video] If...
October 5, 2015
How to Take Your Side Hustle to the Next Level
Side Hustle One of the defining characteristics of the Millennial generation is our penchant for having a side hustle—an estimated 35 percent of us have one. Whether your full-time job simply doesn’t feed your passion or you just hate the whole idea of a 9-to-5, odds...