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The Blog

guest blogging for authors and entrepreneurs

The Best PR Strategy: Going Niche

Do you have in your head that only certain publications are worth pursuing for publicity? It's perfectly fine to have a wish list -- I even encourage it -- but don't overlook other opportunities just because the publication isn't Forbes or Inc. or Entrepreneur. Take, for example,...

How to get free publicity

I don’t need to know who you are or what you do or what your specialty is to know your problem. I’ve spoken to and worked with enough people to know that the biggest thing standing between you and publicity is simply this: you asking...

The secret to booking paid speaking gigs

Last year, I was invited for the third time to speak at my alma mater at their annual Entertainment and Sports Law Symposium! Over the years, I've spoken at nearly two dozen law schools, including schools that I couldn't have even gotten into for law school...

Book Signings: Are they Valuable?

Ever wonder whether or not you should do a book signing? Not sure how to make the most of one if you did do it? We at Guide My Brand get asked this question a LOT. Our authors want to know, "How much value is there...