The Blog

October 24, 2022

4 Steps To Writing A Successful TV Pitch

Getting featured on TV is a goal for many many entrepreneurs and authors. For good reason! Doing television interviews can solidify you as an expert in your field, gain exposure for your business and help you connect with potential clients. But how do you write...

October 10, 2022

3 Ways To Use TikTok To Get Traction For Your Book Or Business

What was once a platform for Gen Zers to post dance videos is now a social media tool that people of all ages use to share and learn information about anything and everything. TikTok is for everyone. It’s a great place for people to learn...

October 3, 2022

Publicity Can’t Be Measured in Books Sold. Here’s 3 Reasons Why It’s Still Valuable

Time and again when we are talking to potential clients the same question comes up. “How can I measure my ROI with publicity?” And while at Guide My Brand, we wish there was an easier and more direct way to determine the value of publicity,...

September 26, 2022

When is the Best Time to Start Seeking Publicity?

A big question many clients have is: When should I get started with my publicity campaign? It depends, and there can be a degree of flexibility here, but we’ll highlight some helpful guidelines for authors and entrepreneurs looking for third-party validation. If you’re working to...

September 19, 2022

3 More Hair & Makeup Tips For When You Get Featured On TV

Great news! You’ve landed a new interview request, which will get you featured on TV. Now, how will you make sure you look your best? Recently, we brought you four tips about how to do your hair, makeup and clothes for your TV appearance. Now,...

September 12, 2022

Here’s What to Expect From Your Book Publicity Campaign

At Guide My Brand, we’ve worked with a lot of authors over the years. And in fact, we love working with authors to spread the word about their new book far and wide. In fact, we just created two new book publicity campaign options for...

September 6, 2022

Why Did No One Respond to My Pitch? 5 Pitfalls to Avoid So That You Get More PR Coverage

You spend a lot of time writing the perfect pitch to send to a journalist. You may even send it to dozens of outlets. But nobody responds. What gives?! Why aren’t they covering you, your product or brand? Many people and organizations who are new to...

August 30, 2022

3 Steps for Entrepreneurs to get publicity through social media

Many potential clients we speak with are entrepreneurs or authors who want to be proactive in gaining publicity and getting quoted in the press. It can be tempting to try and reach out to as many journalists as possible. But if you approach publicity in...

August 22, 2022

4 Reasons to Invest in Book Publicity

If you’ve just finished writing your book, congratulations! You might be feeling like the hard work is done. I don’t want to burst your bubble, but any bestselling author would tell you that a lot of the work is just starting. Let me explain. First of...

August 15, 2022

3 Reasons Why Getting Featured on TV Might Not Happen Overnight

One of the more popular offerings we have at Guide My Brand is television and streaming placement pitching. It’s appealing for a lot of entrepreneurs and authors to get featured on television. Getting a TV interview is exciting! A lot of our clients ask us...