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The Blog

How to get free publicity

I don’t need to know who you are or what you do or what your specialty is to know your problem. I’ve spoken to and worked with enough people to know that the biggest thing standing between you and publicity is simply this: you asking...

The secret to booking paid speaking gigs

Last year, I was invited for the third time to speak at my alma mater at their annual Entertainment and Sports Law Symposium! Over the years, I've spoken at nearly two dozen law schools, including schools that I couldn't have even gotten into for law school...

Book Signings: Are they Valuable?

Ever wonder whether or not you should do a book signing? Not sure how to make the most of one if you did do it? We at Guide My Brand get asked this question a LOT. Our authors want to know, "How much value is there...

Getting on TV: What You Need to Know

I've been doing TV for about 10 years now. My first appearance was with a regional sports network, Comcast Sports Southeast, back in 2009. I found the producer of the show I wanted to be on and emailed her to introduce myself and gave what I...