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The Blog

ready for publicity, getting publicity, when to get publicity

3 steps to get ready for publicity

One of the #1 questions I get as a publicist is: am I ready for publicity? Maybe you've seen others in Entrepreneur or Inc. or Forbes or on TV or speaking on a stage and thought, "I can't wait for that to be me one day!" But...

HARO for authors and entrepreneurs, pitching for media coverage

3 tips for using HARO to get publicity

Are you curious how HARO (Help A Reporter Out) can help you get publicity for your business? HARO can be a great way to get quotes and features in major publications! Here are some key tips to get accepted by the reporter you're pitching: Stand out in your...

public speaking, speaking gig

How to Get Started as a Public Speaker

If you are wondering how to get started as a public speaker, universities can be a great place to start! I had my very first speaking gig at Georgia State University more than a decade ago. How did I land my very first speaking gig? It...

guest blogging for authors and entrepreneurs, PR publication strategy, publications

The #1 PR Publication Strategy Tip

Do you have in your head that only certain publications are worth pursuing for publicity? It's perfectly fine to have a wish list -- I even encourage it -- but don't overlook other opportunities just because the publication isn't Forbes or Inc. or Entrepreneur. Take, for example,...

becoming an expert for entrepreneurs and authors

How to position yourself as an expert

I meet so many amazing entrepreneurs with stories I want to see them share with the world…but when we start talking about publicity I quickly learn they don't see themselves as an expert and therefore aren't comfortable becoming more visible. You are an expert on your...

free publicity

How to get free publicity

I don’t need to know who you are or what you do or what your specialty is to know your problem. I’ve spoken to and worked with enough people to know that the biggest thing standing between you and publicity is simply this: you asking...

paid speaking gigs

The #1 secret to booking paid speaking gigs

Looking for paid speaking gigs? Last year, I was invited for the third time to speak at my alma mater at their annual Entertainment and Sports Law Symposium! Over the years, I've spoken at nearly two dozen law schools, including schools that I couldn't have even gotten...