I talk to so many entrepreneurs who are interested in writing guest blogs but don't know where to start. I'm a contributor for Forbes and Entrepreneur and have written for Glamour, Men's Health, Woman's Day, Parents and more. Plus, I've placed clients at dozens of publications...
Do you have a physical book? If so, you've probably thought about doing a book signing somewhere like Barnes & Noble. My first book was published in 2013, and my very first book signing was at a local B&N. In fact, I did several B&N...
Public speaking has positioned me as an expert and given me extreme confidence. That's right - I didn't say I was confident before I was a speaker, I said speaking has given me confidence. Seriously, there's nothing better for your ego than a standing ovation...
71 That's the number of times I've been paid to speak. Maybe more…I feel like I'm missing a few. I had to update my CV a little while ago for a proposal I was submitting, which required me going back and adding three years of speaking...
Want to be known for something? Get clear on what your message is… and stay on message in everything you do. Including commenting and engaging in Facebook groups! This is an area where my publicity clients struggle most. YES, it’s essential to provide value to people… as...
We work with a lot of entrepreneurs who want to write a book as a way to grow their business, generate leads, and build credibility.For their first book, a lot of people gravitate toward wanting to write a memoir-style book - sharing their personal story...
If you've been following me for a while, you know that I always recommend planning for your book launch at least 90 days in advance. Last week was the official book launch for one of our clients, and she started working with us almost 6 months ago. I know it...
Have you landed podcast interviews, guest blogs, etc. and then felt like they did nothing for your business? Garnering publicity for publicity's sake isn't how you grow your business. It's about SO much more than simply landing the opportunities and then sharing each one on social media...
When clients come to work with us, most of them have goals of getting published in mainstream media outlets like Forbes, Entrepreneur, or Mind, Body, Green. However, there’s a conflict that exists between the way you write to your audience (on social media, in your website...
If you’re writing a book, start planning your publicity opportunities at least 90 days in advance. Ideally you want your interviews and features to come out during your book launch week - that’s your best opportunity to land on a bestseller list. If you start to pitch...