At Guide My Brand, we love working with authors. A lot of our clients are both authors and entrepreneurs, which can really be the best of both worlds. Most of our clients work with us as part of our retainer plan. It’s a great option...
Earlier this year, Guide My Brand brought you a blog on 3 mistakes we see people make when trying to get featured on TV. Our tips sparked a lot of interest and discussion on our social media, so we’re back with three additional mistakes you...
Are you an author who is afraid of making book marketing mistakes? Don’t let it stop you from creating publicity opportunities. Here at Guide My Brand, we’ve seen it all when it comes to new book campaigns. A big part of our job is working...
By Michael Locklear Have you ever seen an interview that made you cringe? Sometimes the person being interviewed looks like a deer in headlights, or they may not know how to respond to tough questions. These are gaffes that can also be setbacks for your brand...
By Michael Locklear For clients who have a do-it-yourself approach, Guide My Brand offers a package so that you have everything you need to start pitching yourself. We call it “Pitching Made Easy,” and it’s perfect for those who want to build a track record of...
By Michael Locklear When you have an event to promote, you want as much coverage as possible. But are you taking full advantage of the news cycle? Everyone you pitch won’t go to your event, but that doesn’t mean they can’t cover it before or after...
An email subject line can sometimes seem like an afterthought. When it comes to entrepreneur publicity, however, a subject line can determine whether or not your email even gets opened -- let alone read. As a television reporter whose inbox is seemingly always flooded with pitch...
By Michael Locklear Having a good grasp of what’s going on in the world and in your community is a key starting point for getting publicity for you and your brand. You’ve probably seen organizations doing this, without even realizing it. Take a look at a couple...
Blog by Vicky Lynch It’s been a long two years of uncertainty in the publishing industry. Print dates have been pushed back due to supply chain issues, and in-person events to promote a book have basically been non-existent. But we’ve finally reached a point where things...
written by Julie Parise When you get featured on TV, one of your first concerns might be about how you’ll look. After all, television is a visual medium. While of course you’ll want to consider your appearance, it should not be your main consideration when you’re featured...