The Blog

December 5, 2022

3 Holiday Wishes Your PR Team Can Help Make Come True

What are your holiday wishes as an author or entrepreneur? Of course you want your brand or book to sparkle -- and a great publicity team can help you do that. If you’re trying to decide whether or not to hire a publicist or public...

November 22, 2022

There Are No Shortcuts When It Comes to PR. Here’s How to Set Your Expectations

One of the hardest things to do as a publicist is to set the right expectations going into a campaign with a new client. On one hand, it’s important to set goals and discuss a client’s top PR wishlist. On the other, it’s important to...

November 7, 2022

8 Questions to Ask Before & After Your Next Interview

You’ve just landed an interview, and you’re excited about the prospect of spreading your message, getting more exposure and building your brand. You already know you’re an expert in your field. Now, you get to demonstrate that and get some recognition. Perhaps this is all...

November 1, 2022

4 Steps To Successfully Pitching Yourself As A Podcast Guest

Podcasts are the most popular offering for our clients at Guide My Brand. Of course. Entrepreneurs and authors want to be interviewed on podcasts that will help them grow their audience. Here Are 4 Steps Get Podcast Interviews: Show that you listen to the podcast. First thing’s first....

October 24, 2022

4 Steps To Writing A Successful TV Pitch

Getting featured on TV is a goal for many many entrepreneurs and authors. For good reason! Doing television interviews can solidify you as an expert in your field, gain exposure for your business and help you connect with potential clients. But how do you write...

October 10, 2022

3 Ways To Use TikTok To Get Traction For Your Book Or Business

What was once a platform for Gen Zers to post dance videos is now a social media tool that people of all ages use to share and learn information about anything and everything. TikTok is for everyone. It’s a great place for people to learn...

October 3, 2022

Publicity Can’t Be Measured in Books Sold. Here’s 3 Reasons Why It’s Still Valuable

Time and again when we are talking to potential clients the same question comes up. “How can I measure my ROI with publicity?” And while at Guide My Brand, we wish there was an easier and more direct way to determine the value of publicity,...

September 26, 2022

When is the Best Time to Start Seeking Publicity?

A big question many clients have is: When should I get started with my publicity campaign? It depends, and there can be a degree of flexibility here, but we’ll highlight some helpful guidelines for authors and entrepreneurs looking for third-party validation. If you’re working to...

September 19, 2022

3 More Hair & Makeup Tips For When You Get Featured On TV

Great news! You’ve landed a new interview request, which will get you featured on TV. Now, how will you make sure you look your best? Recently, we brought you four tips about how to do your hair, makeup and clothes for your TV appearance. Now,...

September 12, 2022

Here’s What to Expect From Your Book Publicity Campaign

At Guide My Brand, we’ve worked with a lot of authors over the years. And in fact, we love working with authors to spread the word about their new book far and wide. In fact, we just created two new book publicity campaign options for...