Want to be known as an expert in your field? Want to be known for something? Get clear on what your message is… and stay on message in everything you do. Including commenting and engaging in Facebook groups! This is the one of the fastest ways...
We work with a lot of entrepreneurs who want to write a book as a way to grow their business, generate leads, and build credibility.For their first book, a lot of people gravitate toward wanting to write a memoir-style book - sharing their personal story...
Author Client Book Launch If you've been following me for a while, you know that I always recommend planning for your book launch at least 90 days in advance. Last week was the official book launch for one of our clients, and she started working with us almost 6...
Have you landed podcast interviews, guest blogs, etc. and then felt like they did nothing for your business? Garnering publicity for publicity's sake isn't how you grow your business. It's about SO much more than simply landing the opportunities and then sharing each one on social media...
Getting Featured With Mainstream Publications When clients come to work with us, most of them have goals of getting published in mainstream media outlets like Forbes, Entrepreneur, or Mind, Body, Green. However, there’s a conflict that exists between the way you write to your audience (on social...
Start Planning Your Publicity Now If you’re writing a book, start planning your publicity opportunities at least 90 days in advance. Ideally you want your interviews and features to come out during your book launch week - that’s your best opportunity to land on a bestseller list. If...
Booking A Speaking Engagement One of the founding principles of the way I do PR with my clients is to position them as an expert on their own experience. But I don't just talk the talk, I walk the walk. Recently, I pitched myself for a speaking...
Let's Get that publicity ball rolling Do you dream about landing publicity, but it's just not happening? Maybe you want to be speaking on more stages or writing for more publications or being interviewed on more podcasts, radio and television shows. But if I had to guess, the...
We all know that writing a book takes A LOT of time and energy. So if you are going to take the time and the energy to write a book, you also need to take the time and energy to be strategic about getting your...
Setting your visibility strategies It isn't enough to be visible for your business . . . you have to be visible in the right places for the right topics. Most clients who come to me have already tried some form of publicity - public speaking, guest blogging,...