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The Blog

How to Leverage PR to Grow Your Business

Have you landed podcast interviews, guest blogs, etc. and then felt like they did nothing for your business? Garnering publicity for publicity's sake isn't how you grow your business. It's about SO much more than simply landing the opportunities and then sharing each one on social media...

Becoming a Bestseller: Landing Your Book on a List

If you’re writing a book, start planning your publicity opportunities at least 90 days in advance. Ideally you want your interviews and features to come out during your book launch week - that’s your best opportunity to land on a bestseller list. If you start to pitch...

The 2 biggest mistakes when getting visible

It isn't enough to be visible for your business . . . you have to be visible in the right places for the right topics. Most clients who come to me have already tried some form of publicity - public speaking, guest blogging, hosting a podcast,...

There’s something you should know about PR

Back in June, my client Kate Bee of The Sober School was featured by Better Homes & Gardens magazine! And there's a big lesson here about PR… We pitched this writer January 3rd…. FIVE months before she was featured! And even though we followed up a few...