Have you landed podcast interviews, guest blogs, etc. and then felt like they did nothing for your business? Garnering publicity for publicity's sake isn't how you grow your business. It's about SO much more than simply landing the opportunities and then sharing each one on social media...
When clients come to work with us, most of them have goals of getting published in mainstream media outlets like Forbes, Entrepreneur, or Mind, Body, Green. However, there’s a conflict that exists between the way you write to your audience (on social media, in your website...
If you’re writing a book, start planning your publicity opportunities at least 90 days in advance. Ideally you want your interviews and features to come out during your book launch week - that’s your best opportunity to land on a bestseller list. If you start to pitch...
One of the founding principles of the way I do PR with my clients is to position them as an expert on their own experience. But I don't just talk the talk, I walk the walk. Recently, I pitched myself for a speaking engagement at Wayfair's...
Do you dream about landing publicity, but it's just not happening? Maybe you want to be speaking on more stages or writing for more publications or being interviewed on more podcasts, radio and television shows. But if I had to guess, the reason you're not landing these opportunities is...
We all know that writing a book takes A LOT of time and energy. So if you are going to take the time and the energy to write a book, you also need to take the time and energy to be strategic about getting your...
It isn't enough to be visible for your business . . . you have to be visible in the right places for the right topics. Most clients who come to me have already tried some form of publicity - public speaking, guest blogging, hosting a podcast,...
We've worked with countless authors over the years, and every single one has had the same struggle:They know that they should be talking about their book on social media...
I want you to think of the last business, personal development or thought leadership book you read that made an impact on you or your business… Now, I want you to think back to how you heard about or discovered the book… Do you think the author...
Back in June, my client Kate Bee of The Sober School was featured by Better Homes & Gardens magazine! And there's a big lesson here about PR… We pitched this writer January 3rd…. FIVE months before she was featured! And even though we followed up a few...