Pitching for podcasts is a huge part of what we do for our done-for-you clients and it's often the first strategy we recommend to others. Simply put, it’s because podcast interviews are THAT powerful. Podcast interviews help you generate leads, get calls booked on your...
Last year I did something a little informal on my personal Facebook page and created a poll for my author-entrepreneur friends, those who both run a business and have written and published a book. I asked: Do you feel like your book has done something...
Looking for a book publicist to help you plan your book marketing or book launch for your new nonfiction release? You might be surprised what the timeline for a book launch really looks like, but it's good to know so you can give yourself plenty...
When a client first comes through the door, we end up drafting two kinds of podcast pitches for the two different types of podcasts we most often see. One pitch I call “the journey pitch” and the other I call a “how to” pitch. The journey...
There’s one simple thing I do, to ensure my success, that I think most other people don't do. And when I say simple, I really do mean simple. You could do it, right here, right now, and it would only take a couple of minutes to...
Do you want to write for outlets like Entrepreneur or Inc.? Maybe magazines like Working Mother or Women's Health? I help clients get placements in these outlets and more every day, and one strategy works more effectively (and faster!) than any other...
If you have a book coming out within the next few weeks, or if you’ve already written one, you might have a hard time with what I’m about to say, but I want every author (or aspiring author) to know this: It is infinitely harder to...
I had a client once who was contacted by a team that produces a television show for a former supermodel. She was ecstatic - who wouldn't be? This HUGE former supermodel knew my client’s product existed and wanted to feature it on her show. What...
Being interviewed on podcasts is one of the best ways to grow your list and generate new leads. But there’s one mistake that I see people make over and over when they first start doing podcast interviews that leaves them frustrated and not seeing the results...
Want to get publicity to help you during your next book or program launch? Hint: it takes time! You’ll need to start planning your publicity opportunities earlier than you might think. Launching something next month? Don’t rely on using publicity to promote it. Timing for promoting your next launch: After...