You spend a lot of time writing the perfect pitch to send to a journalist. You may even send it to dozens of outlets. But nobody responds. What gives?! Why aren’t they covering you, your product or brand? Many people and organizations who are new to...
Many potential clients we speak with are entrepreneurs or authors who want to be proactive in gaining publicity and getting quoted in the press. It can be tempting to try and reach out to as many journalists as possible. But if you approach publicity in...
If you’ve just finished writing your book, congratulations! You might be feeling like the hard work is done. I don’t want to burst your bubble, but any bestselling author would tell you that a lot of the work is just starting. Let me explain. First of...
One of the more popular offerings we have at Guide My Brand is television and streaming placement pitching. It’s appealing for a lot of entrepreneurs and authors to get featured on television. Getting a TV interview is exciting! A lot of our clients ask us...
At Guide My Brand, we love working with authors. A lot of our clients are both authors and entrepreneurs, which can really be the best of both worlds. Most of our clients work with us as part of our retainer plan. It’s a great option...
Earlier this year, Guide My Brand brought you a blog on 3 mistakes we see people make when trying to get featured on TV. Our tips sparked a lot of interest and discussion on our social media, so we’re back with three additional mistakes you...
Are you an author who is afraid of making book marketing mistakes? Don’t let it stop you from creating publicity opportunities. Here at Guide My Brand, we’ve seen it all when it comes to new book campaigns. A big part of our job is working...
By Michael Locklear Have you ever seen an interview that made you cringe? Sometimes the person being interviewed looks like a deer in headlights, or they may not know how to respond to tough questions. These are gaffes that can also be setbacks for your brand...
By Michael Locklear For clients who have a do-it-yourself approach, Guide My Brand offers a package so that you have everything you need to start pitching yourself. We call it “Pitching Made Easy,” and it’s perfect for those who want to build a track record of...
By Michael Locklear When you have an event to promote, you want as much coverage as possible. But are you taking full advantage of the news cycle? Everyone you pitch won’t go to your event, but that doesn’t mean they can’t cover it before or after...