February 21, 2020
The Best Strategy for Book Publicity
If you're in the process of writing a book, there's something important I want you to know...
The Blog
February 14, 2020
The #1 secret to booking paid speaking gigs
Looking for paid speaking gigs? Last year, I was invited for the third time to speak at my alma mater at their annual Entertainment and Sports Law Symposium! Over the years, I've spoken at nearly two dozen law schools, including schools that I couldn't have even gotten...
February 7, 2020
The Key to Publicity Opportunities
Finding Publicity Opportunities A little while back, I shot two segments for First Coast News television station in Jacksonville, Florida. I didn't have to pitch myself for these, they just call me up anytime they have a story with a sports business angle. But it wasn't always...
January 31, 2020
The 7 best tips to make the most of your book signing
Ever wonder whether or not you should do a book signing? Not sure how to make the most of one if you did do it? We at Guide My Brand get asked this question a LOT. Our authors want to know, "How much value is there...
January 24, 2020
How to Pitch for Publicity
I often say that the only thing standing between you and free publicity is your willingness to send an email. On the surface, sending an email might not seem difficult, but it holds so many people back from getting the publicity they want. One obstacle is that...
January 17, 2020
How to deal with business failures
I think it's time we get real about success as an entrepreneur. You see, I think a lot of us who are more established in business do a disservice to those who are just starting out. We tend to talk a lot about our success, but...
January 10, 2020
The #1 Book Marketing Mistake to avoid
Avoid this book marketing mistake Writing a book - or planning to? One of the best pieces of advice I have for you is to SLOW. DOWN. Many of the people I speak to want to write a book to become a thought leader or the go-to...
December 17, 2019
2 tips for getting featured on TV
I've been doing TV for about 10 years now. My first appearance was with a regional sports network, Comcast Sports Southeast, back in 2009. I found the producer of the show I wanted to be on and emailed her to introduce myself and gave what I...
December 10, 2019
3 Tips for Guest Blogging
How to start guest blogging I talk to so many entrepreneurs who are interested in writing guest blogs but don't know where to start. I'm a contributor for Forbes and Entrepreneur and have written for Glamour, Men's Health, Woman's Day, Parents and more. Plus, I've placed clients...
December 4, 2019
The best Book Signing Advice for Nonfiction Authors
Get creative with Book signings Do you have a physical book? If so, you've probably thought about doing a book signing somewhere like Barnes & Noble. My first book was published in 2013, and my very first book signing was at a local B&N. In fact,...