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The Blog

Author Publicity: What’s “On The Record?”

written by Julie Parise When it comes to author publicity, interviews with reporters is a great goal – and it’s important to be prepared for each interaction. As a journalist myself, one of the most frequent questions I get asked is about the difference between what’s “on...

3 Top PR Tactics for Self-Published Authors

written by Vicky Lynch At Guide My Brand, we work with all types of authors. Those who are published by traditional publishers, hybrid-published authors and self-published authors. And here’s the thing. It doesn’t matter how you are published these days when it comes to gaining attention for...

What is Publicity? And Why Is It Valuable?

written by Vicky Lynch If you aren’t sure exactly what publicity actually is, but someone (an editor, agent, client, etc.) has told you that getting it will help you, rest assured, you are not alone. I often tell friends and families that I’m a publicist and many...

Dispelling 4 Myths About Author Publicity Services

written by Julie Parise As a company offering author publicity services, we hear from a lot of authors and entrepreneurs who are looking to get featured on TV or get podcast interviews. Many times, these potential clients aren’t sure what to expect from a public relations company...