An email subject line can sometimes seem like an afterthought. When it comes to entrepreneur publicity, however, a subject line can determine whether or not your email even gets opened -- let alone read. As a television reporter whose inbox is seemingly always flooded with pitch...
By Michael Locklear Having a good grasp of what’s going on in the world and in your community is a key starting point for getting publicity for you and your brand. You’ve probably seen organizations doing this, without even realizing it. Take a look at a couple...
Blog by Vicky Lynch It’s been a long two years of uncertainty in the publishing industry. Print dates have been pushed back due to supply chain issues, and in-person events to promote a book have basically been non-existent. But we’ve finally reached a point where things...
written by Julie Parise When you get featured on TV, one of your first concerns might be about how you’ll look. After all, television is a visual medium. While of course you’ll want to consider your appearance, it should not be your main consideration when you’re featured...
written by Julie Parise At Guide My Brand, we offer all potential clients a free discovery call to share our services, different publicity packages, and how we think we can best help authors and entrepreneurs gain the media exposure that is right for them. We’re experts in...
written by Julie Parise At Guide My Brand, we represent a lot of authors who are looking for creative ways trying to stir up book publicity. What’s better for book publicity than a book signing, reading or event? With the return of in-person gatherings, a book event...
written by Julie Parise Here at Guide My Brand, we love offering television features and pitching as part of our publicity packages for authors and entrepreneurs. Some of our clients have a lot of experience doing television interviews, and some are new to the process of...
written by Vicky Lynch We are always excited to jump on a discovery call with potential clients. I love to hear about your story, your goals and what you are promoting. There’s no substitute for hearing what you are looking for in your own words. As publicists,...
written by Julie Parise When it comes to author publicity, interviews with reporters is a great goal – and it’s important to be prepared for each interaction. As a journalist myself, one of the most frequent questions I get asked is about the difference between what’s “on...
written by Vicky Lynch Making the decision to hire a book publicist is a big decision. Not only is it a significant investment, but you’ll also be dedicating time to working with your publicist, doing interviews and potentially writing original articles to promote your book in online...