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The Blog

3 Top PR Tactics for Self-Published Authors

written by Vicky Lynch At Guide My Brand, we work with all types of authors. Those who are published by traditional publishers, hybrid-published authors and self-published authors. And here’s the thing. It doesn’t matter how you are published these days when it comes to gaining attention for...

What is Publicity? And Why Is It Valuable?

written by Vicky Lynch If you aren’t sure exactly what publicity actually is, but someone (an editor, agent, client, etc.) has told you that getting it will help you, rest assured, you are not alone. I often tell friends and families that I’m a publicist and many...

Dispelling 4 Myths About Author Publicity Services

written by Julie Parise As a company offering author publicity services, we hear from a lot of authors and entrepreneurs who are looking to get featured on TV or get podcast interviews. Many times, these potential clients aren’t sure what to expect from a public relations company...

3 Steps To Take After You Get Featured On TV

written by Julie Parise It’s always exciting for entrepreneurs and authors to get featured on TV. It can be a great way to promote your business, make great connections, and work on your interview skills.  (If you’re still trying to book your first few TV interviews, check out...

4 Signs 2022 Is the Year You Should Hire a Publicist

written by Vicky Lynch It’s a brand new year and even if you’re someone who hates New Year’s resolutions, you have to admit that January is a great time for new beginnings. If you’ve been thinking about how to grow your thought leadership, further legitimize your business...