written by Vicky Lynch At Guide My Brand we help entrepreneurs and authors secure publicity to help build their brand and establish them as thought leaders in their area of expertise online. Clients come to us in all the stages of building their online platform. We help...
written by Julie Parise Whether it’s a book launch or an upcoming event, it’s really exciting when you get featured on TV. While the publicity is great in and of itself, you want to make the most of every television appearance. This means directing people to...
written by Julie Parise Thanks to social media, people are more comfortable than ever appearing on camera. That’s great because video is one of the largest marketing tools -- maybe even the largest. In fact, it’s predicted that by 2022, more than 80% of internet traffic...
written by Julie Parise For an entrepreneur or author, getting featured on TV can be a great credibility and confidence booster. It establishes you as an expert in your field, and shows others that you can speak intelligently on the subject matter that you know so...
written by Julie Parise In today’s world, video is more important than ever. If you’re an author looking for book publicity, it’s nearly impossible to promote your work without appearing on camera in some way -- whether you get featured on TV or social media. As a...
written by Vicky Lynch Many potential PR clients will ask how they know if they are getting an ROI on their PR campaign investment. And of course, they should ask that question. Hiring a PR firm is a huge leap of faith. Most firms, small or large,...
written by Vicky Lynch A lot of potential clients come to us for help promoting their book and leveling up their platform and brand. Every single one of our clients has brought so much value, knowledge, and expertise to the table that have all made our...
written by Vicky Lynch Does it surprise you to hear that every publicist has a slightly different way to pitch their clients for maximum success? Or that every media contact has their own preferences on how they like to receive PR pitches? These nuances are really a...
written by Julie Parise Congratulations! You’ve landed a television interview -- and you don’t even have to leave your house for it. Now, how do you prepare for Zoom interviews on TV? If there is one thing you learn from this blog post, make it this: It...
written by Julie Parise Recently, I saw this tweet from a Shelby Lofton, a local television news reporter at WKYT in Lexington, Kentucky: journalist: "Is there anything I didn't ask you about that you'd like to mention?" interviewee: "No, I----*best soundbite of the entire interview.* Happens almost every...