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The Blog

authors, book impact, entrepreneur

The #1 Best Book Marketing Tip

Last year I did something a little informal on my personal Facebook page and created a poll for my author-entrepreneur friends, those who both run a business and have written and published a book. I asked: Do you feel like your book has done something...

how to use newsjacking, pitching, public relations, publicity

How to use newsjacking to get publicity

Do you want to write for outlets like Entrepreneur or Inc.? Maybe magazines like Working Mother or Women's Health? I help clients get placements in these outlets and more every day, and one strategy works more effectively (and faster!) than any other...

launch, publicity, launching

How to time your publicity for your next book launch

Want to get publicity to help you during your next book or program launch?  Hint: it takes time!  You’ll need to start planning your publicity opportunities earlier than you might think.  Launching something next month? Don’t rely on using publicity to promote it.  Timing for promoting your next launch: After...