Eleven months after I started my own business, I found myself fully booked and in a position to pay myself a salary equal to what I was making as a VP at the marketing agency I'd left. And I owe virtually all that success to...
Many of my clients are interested in landing TV appearances when they start working with me. However, I often find that the types of things they want to go on TV and discuss don't necessarily fit with the shows they've mentioned as targets. If you've decided to pitch...
Call yourself an expert already Recently, I shared my tips for becoming a go-to expert in your field. That piece was inspired by a panel I was on at the Jacksonville Women’s Leadership Forum entitled “Game Changers: Career-Defining Moments.” I was the youngest person on the panel...
How I transformed my career from lawyer to ESPN reporter to sports marketing consultant by becoming a "visible expert" Last year, I was on a panel at the Jacksonville Women’s Leadership Forum entitled “Game Changers: Career-Defining Moments.” At just 33, why was I chosen for a panel...
Increase your publicity I recently joined the "Concept to Cash Flow" podcast with Dr. Amy Cannatta to talk about how to increase your publicity. I shared how I'm my own best case study - and how you can be your own publicist as well. You can listen...
I recently joined client Amanda Goldman-Petri's podcast "Market Like a Nerd" to share my tips on how to become the go-to expert in your niche. Because let's face it - when you seek out a new service provider or vendor, you want to hire the...
This year as I walked down radio row at SEC Media Days (college football event/conference) for the sixth year in a row, I reflected back on how things have changed for me since the first time I attended. I was credentialed by Forbes this year, and I've...
Nonfiction Author Platform I recently joined the "Smart Pants Book Marketing Podcast" to talk about my own experience establishing myself as an expert and building a platform for my nonfiction books, in particular Saturday Millionaires. Here's what we covered: The importance of networking and establishing connections through social...
When I started out as a public speaker, I had to hustle to find gigs. I sent cold emails, reached out to old friends and former colleagues, and submitted proposal after proposal to conferences. But today, 90% of my speaking opportunities come from people who reach...
Land Paid Speaking Gigs I was recently asked to speak to the Miami Dolphins' rookies about personal branding and how to use social media to amplify their message. I've spoken in dozens of college athletic departments, but this was my first time speaking to professional athletes. I...