written by Julie Parise When it comes to author publicity, interviews with reporters is a great goal – and it’s important to be prepared for each interaction. As a journalist myself, one of the most frequent questions I get asked is about the difference between what’s “on...
written by Vicky Lynch Making the decision to hire a book publicist is a big decision. Not only is it a significant investment, but you’ll also be dedicating time to working with your publicist, doing interviews and potentially writing original articles to promote your book in online...
written by Vicky Lynch At Guide My Brand, we work with all types of authors. Those who are published by traditional publishers, hybrid-published authors and self-published authors. And here’s the thing. It doesn’t matter how you are published these days when it comes to gaining attention for...
written by Julie Parise Podcasts are an incredible tool for building up your personal brand and gaining credibility. At Guide My Brand, we’ve found that pitching podcasts is a great step for entrepreneurs and authors to showcase their expertise. When one of our clients lands a podcast...
written by Vicky Lynch If you aren’t sure exactly what publicity actually is, but someone (an editor, agent, client, etc.) has told you that getting it will help you, rest assured, you are not alone. I often tell friends and families that I’m a publicist and many...
written by Julie Parise We meet with a lot of authors who are new to the book publicity world. Either they are first-time authors, or they are hiring a book publicist for the first time. At Guide My Brand, we will do our best to get you...
written by Julie Parise As a company offering author publicity services, we hear from a lot of authors and entrepreneurs who are looking to get featured on TV or get podcast interviews. Many times, these potential clients aren’t sure what to expect from a public relations company...
written by Vicky Lynch At Guide My Brand, we know that securing podcast interviews for our clients is a great vehicle for building their thought leadership platforms. Podcast interviews are a more personal way to connect with a new audience and allow experts to share unique insights...
written by Julie Parise It’s always exciting for entrepreneurs and authors to get featured on TV. It can be a great way to promote your business, make great connections, and work on your interview skills. (If you’re still trying to book your first few TV interviews, check out...
written by Vicky Lynch It’s a brand new year and even if you’re someone who hates New Year’s resolutions, you have to admit that January is a great time for new beginnings. If you’ve been thinking about how to grow your thought leadership, further legitimize your business...