Social Media - An Author Platform We've worked with countless authors over the years, and every single one has had the same struggle:They know that they should be talking about their book on social media...
Planning before publication I want you to think of the last business, personal development or thought leadership book you read that made an impact on you or your business… Now, I want you to think back to how you heard about or discovered the book… Do you think...
Becoming a recognized expert Back in June, my client Kate Bee of The Sober School was featured by Better Homes & Gardens magazine! And there's a big lesson here about PR… We pitched this writer January 3rd…. FIVE months before she was featured! And even though we followed...
Want to get Quoted? Ever read an article and wonder how the people quoted wound up in the story? There are several possibilities - the reporter found their blog, follows them on social media, read their book or study or got pitched by them or their...
Book launch strategy in action Our client Maria's newest book The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success comes out October 22nd. That's almost a full three months away, yet we've been working on the marketing and publicity for months now. This...
When clients come to work with me, there's usually one main reason they haven't been pitching themselves for publicity: they don't think they're enough. They haven't been in business long enough…They don't have enough degrees…They haven't made enough money…They don't know enough… And it's all complete bullsh*t. You...
I recently got invited for the third time to speak at my alma mater at their annual Entertainment and Sports Law Symposium! Over the years, I've spoken at nearly two dozen law schools, including schools that I couldn't have even gotten into for law school - like Harvard! Want...
Are you wanting to grow your audience or build your brand? Do you struggle with letting people know what you do or positioning yourself as an expert? My latest podcast episode with the incredible Linda Mitchell of The ChickFit Studio is all about how to...
When you’re writing a book, you’re not just doing it to say you’ve written a book. You’re not only interested in getting your message into the hands of more people. You don’t only want to make money from immediate book sales or advances. When you’re taking...
If you're just starting out in business and finding yourself wondering how everyone else is getting publicity, racking up media logos, getting featured in major publications and interviewed on podcasts, listen up...