If you have a book coming out within the next few weeks, or if you’ve already written one, you might have a hard time with what I’m about to say, but I want every author (or aspiring author) to know this: It is infinitely harder to...
I had a client once who was contacted by a team that produces a television show for a former supermodel. She was ecstatic - who wouldn't be? This HUGE former supermodel knew my client’s product existed and wanted to feature it on her show. What...
Being interviewed on podcasts is one of the best ways to grow your list and generate new leads. But there’s one mistake that I see people make over and over when they first start doing podcast interviews that leaves them frustrated and not seeing the results...
Want to get publicity to help you during your next book or program launch? Hint: it takes time! You’ll need to start planning your publicity opportunities earlier than you might think. Launching something next month? Don’t rely on using publicity to promote it. Timing for promoting your next launch: After...
One of the #1 questions I get as a publicist is: am I ready for publicity? Maybe you've seen others in Entrepreneur or Inc. or Forbes or on TV or speaking on a stage and thought, "I can't wait for that to be me one day!" But...
I've written for Fast Company, Forbes, Woman's Day, Men's Health, Parents, Fox Sports, Golf Digest and many more. In fact, blogging is how I made a huge career shift over nine years ago from corporate attorney to sports business analyst for ESPN. And it served...
It isn't enough to be visible for your business . . . you have to be visible in the right places for the right topics. Most clients who come to me have already tried some form of publicity - public speaking, guest blogging, hosting a podcast,...
Are you curious how HARO (Help A Reporter Out) can help you get publicity for your business? HARO can be a great way to get quotes and features in major publications! Here are some key tips to get accepted by the reporter you're pitching: Stand out in your...
If you are wondering how to get started as a public speaker, universities can be a great place to start! I had my very first speaking gig at Georgia State University more than a decade ago. How did I land my very first speaking gig? It...
Do you have in your head that only certain publications are worth pursuing for publicity? It's perfectly fine to have a wish list -- I even encourage it -- but don't overlook other opportunities just because the publication isn't Forbes or Inc. or Entrepreneur. Take, for example,...