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The Blog

launch, publicity, launching

How to time your publicity for your next book launch

Want to get publicity to help you during your next book or program launch?  Hint: it takes time!  You’ll need to start planning your publicity opportunities earlier than you might think.  Launching something next month? Don’t rely on using publicity to promote it.  Timing for promoting your next launch: After...

ready for publicity, getting publicity, when to get publicity

3 steps to get ready for publicity

One of the #1 questions I get as a publicist is: am I ready for publicity? Maybe you've seen others in Entrepreneur or Inc. or Forbes or on TV or speaking on a stage and thought, "I can't wait for that to be me one day!" But...

HARO for authors and entrepreneurs, pitching for media coverage

3 tips for using HARO to get publicity

Are you curious how HARO (Help A Reporter Out) can help you get publicity for your business? HARO can be a great way to get quotes and features in major publications! Here are some key tips to get accepted by the reporter you're pitching: Stand out in your...

public speaking, speaking gig

How to Get Started as a Public Speaker

If you are wondering how to get started as a public speaker, universities can be a great place to start! I had my very first speaking gig at Georgia State University more than a decade ago. How did I land my very first speaking gig? It...

guest blogging for authors and entrepreneurs, PR publication strategy, publications

The #1 PR Publication Strategy Tip

Do you have in your head that only certain publications are worth pursuing for publicity? It's perfectly fine to have a wish list -- I even encourage it -- but don't overlook other opportunities just because the publication isn't Forbes or Inc. or Entrepreneur. Take, for example,...