Share Your Voice: Book Marketing Pop-Up

4-week live group program starting June 29th

With Kristi Dosh and Lee C. Cordell



Every single person reading this has a voice. Maybe you haven’t been using it enough. Or maybe you haven’t been using it to say the right things. But, I bet somewhere deep down – even if you aren’t ready to admit it – you have something you know needs to be said.

More important, you have something that needs to be heard.

There’s a reason why I think so many people aspire to write a book. Whether you want to use it to establish yourself as a thought leader and grow your business or speaking career…or you just want something to hand down to your kids so you can share a piece of yourself…writing a book can be one of the most rewarding things you ever do.


You can’t just write your book, put it up on Amazon for sale, shoot out an email to your list and post on social media. 

Did you know the average self-published book sells just 100 copies? And sure, reaching 100 people is great…but what if you could reach 500? Or 1,000? Or 10,000? Or more??

Only having your book up on Amazon is like putting a fishing line in the water with no bait on the hook. You’re just hoping that some random fish happens to bump up against it the wrong way and get stuck. Bait is essential to fishing, just like marketing is essential to getting your book in the hands of people who need to read it. 

What is that bait? It’s podcast interviews, features in major publications, excerpts of your book being published, television appearances, speaking gigs…there are so many FREE opportunities out there to help you promote your book if you just understand how to go after them!

Enter The Book Marketing Pop-Up!

The Share Your Voice: Book Marketing Pop-Up is going to be an interactive four-week group program where you get live bi-weekly trainings and Q&A sessions with me and my friend and client, Lee C. Cordell. I’ll be live coaching her as she prepares for the launch of her book, showing her how to build out a marketing and publicity strategy that will ensure her book gets in more hands.

We’re pulling back the curtain to share behind-the-scenes of her book launch, and I’ll also host a live Q&A each week so we can work through your own strategy. Together, we’ll show you exactly how you can make sure your voice is heard!


Week 1: Understanding where you and your book fit into the marketplace so you can be heard above the noise

  • Why is your book important?
  • Who needs to read your book?
  • How does this book fit in with your other business and personal goals such as speaking or growing your business?

Week 2: The must-dos vs. the nice-to-dos when creating a launch plan on a timeline

  • Building out your timeline
  • Preorder strategies that work
  • What is a launch team and how do you build one?

Week 3: A winning publicity and social media strategy that will make your launch a success

  • Which types of publicity (podcasts, features, TV, speaking, guest blogs) should you focus on?
  • How to pitch for publicity
  • What to post on social media leading up to and during a launch

Week 4: How to keep the momentum up after your book’s release so your book is out there working for you for the long-term

  • What you can do after your launch to keep sales up
  • How your book can grow your business
  • Leveraging your book for speaking


I wanted to make this as affordable as possible for everyone out there, but I felt it was important to make this a paid program so you have some skin in the game. I want you to be incentivized to show up and do the work. I rarely offer anything this low ($249), but these are unique times and I want to help as many of you as I can. 

Special BOGO offer

Each person who invests in this program will receive one free seat to give to someone deserving. Do you know someone whose voice needs to be heard? Maybe they can’t afford the investment, or maybe they don’t believe in themselves enough to make the investment…now is your chance to show them you believe in them and that their words matter!


Sign up by July 3rd at midnight to gain access to a bonus live Zoom training to learn how you can start positioning yourself as an expert and landing publicity even before your book is out!


After payment, you’ll receive an email with details on how to share your BOGO offer with a friend.

Remember: it doesn’t matter how good you are at what you do if no one knows you do it!

Someone out there needs to hear what you have to say, but it’s not enough to just write it in a book and upload it to Amazon. You have to make sure you’re putting your book in front of the people who need it most, and we’re going to show you how to do that!