How I Use Facebook Groups to Grow my Business
Eleven months after I started my own business, I found myself fully booked and in a position to pay myself a salary equal to what I was making as a VP at the marketing agency I’d left. And I owe virtually all that success to tapping the power of Facebook groups.
Before then, I used Facebook the way most people do—as a tool for keeping in touch with friends and family, sharing life updates, and taking a break from work. LinkedIn and Twitter, on the other hand, were my business development tools. That started to change when I signed up for a group coaching program for online entrepreneurs and was invited to the coach’s Facebook group.
I couldn’t have known at the time that Facebook would become the referral source for 95% of my new business leads and 85% of my current clients.