Authors

Author Publicity: What’s “On The Record?”

written by Julie Parise When it comes to author publicity, interviews with reporters is a great goal – and it’s important to be prepared for each interaction. As a journalist myself, one of the most frequent questions I get asked is about the difference between what’s “on...

3 Top PR Tactics for Self-Published Authors

written by Vicky Lynch At Guide My Brand, we work with all types of authors. Those who are published by traditional publishers, hybrid-published authors and self-published authors. And here’s the thing. It doesn’t matter how you are published these days when it comes to gaining attention for...

authors, book impact, entrepreneur

The #1 Best Book Marketing Tip

Last year I did something a little informal on my personal Facebook page and created a poll for my author-entrepreneur friends, those who both run a business and have written and published a book. I asked: Do you feel like your book has done something...