As 2025 comes to a close, I hope you have time to relax, unwind, reflect on all your blessings from the last year, and spend time with loved ones. As you reflect, what goals have you set for yourself in 2026? ...
One of the biggest reasons small businesses don’t gain traction is because they don’t promote themselves well enough. That’s why a good PR campaign is essential when launching your small business. ...
We’re gonna let you in on a secret: Getting the media coverage you want isn’t as hard as it looks. We love helping our clients land that big TV, podcast or magazine interview. With current and former broadcast journalists on our staff, we’re uniquely positioned...
Here’s the thing: I don’t believe that a new year means we should put extra pressure on ourselves to take on a bunch of new goals. But when it comes to author publicity, a book launch or book marketing – we can set some attainable...
We can help you get on journalists’ ‘nice’ list this holiday season. The holidays might feel like a slow time - but the media is a 24/7 business. Reporters, podcast hosts and writers all need content to get them through the holidays. Don’t sleep on the...
It’s important to understand the difference between publicity and traditional marketing....
As book publicity and public relations experts, we talk a lot about sending the right, personalized pitch to the right person. When pitching podcasts or television producers, another easy way to help you get booked? Flexibility. ...
What if you knew before going into an interview that you didn’t have to answer any question you didn’t want to? What if you knew that no matter what, it was possible to get out exactly the message you wanted? ...
One thing I hear in a lot of discovery calls with potential clients is that they’ve been burned by PR agencies in the past. Now we all know that there are two sides to every story. But a lot of times, a mistake people make...
Pitching for podcasts is a huge part of what we do for our done-for-you clients and it's often the first strategy we recommend to others. Simply put, it’s because podcast interviews are THAT powerful. Podcast interviews help you generate leads, get calls booked on your...