written by Vicky Lynch We are always excited to jump on a discovery call with potential clients. I love to hear about your story, your goals and what you are promoting. There’s no substitute for hearing what you are looking for in your own words. As publicists,...
written by Vicky Lynch If you checked out our recent blog post (link to last post) on why it’s important to build your platform online, you may be wondering how to get started. And believe me, you are not alone. At Guide My Brand, we work with entrepreneurs...
Pitching for podcasts is a huge part of what we do for our done-for-you clients and it's often the first strategy we recommend to others. Simply put, it’s because podcast interviews are THAT powerful. Podcast interviews help you generate leads, get calls booked on your...
Have you landed podcast interviews, guest blogs, etc. and then felt like they did nothing for your business? Garnering publicity for publicity's sake isn't how you grow your business. It's about SO much more than simply landing the opportunities and then sharing each one on social media...
Two Marketing Strategies At the most basic level, your business needs two marketing strategies: One that increases your credibility and one that generates qualified leads. But it’s easier said than done, right? In fact, it’s easier than you might think–whether you’re running a startup or working for...
Quitting Your Day Job I now generate 95% of my consulting clients through Facebook groups. But even before I built up my business on the social network, I relied on a handful of Facebook groups to learn the ropes as a first-time entrepreneur. In fact, I quickly...
Eleven months after I started my own business, I found myself fully booked and in a position to pay myself a salary equal to what I was making as a VP at the marketing agency I'd left. And I owe virtually all that success to...
Call yourself an expert already Recently, I shared my tips for becoming a go-to expert in your field. That piece was inspired by a panel I was on at the Jacksonville Women’s Leadership Forum entitled “Game Changers: Career-Defining Moments.” I was the youngest person on the panel...