written by Julie Parise At Guide My Brand, we offer all potential clients a free discovery call to share our services, different publicity packages, and how we think we can best help authors and entrepreneurs gain the media exposure that is right for them. We’re experts in...
written by Vicky Lynch Making the decision to hire a book publicist is a big decision. Not only is it a significant investment, but you’ll also be dedicating time to working with your publicist, doing interviews and potentially writing original articles to promote your book in online...
written by Vicky Lynch If you aren’t sure exactly what publicity actually is, but someone (an editor, agent, client, etc.) has told you that getting it will help you, rest assured, you are not alone. I often tell friends and families that I’m a publicist and many...
written by Julie Parise As a company offering author publicity services, we hear from a lot of authors and entrepreneurs who are looking to get featured on TV or get podcast interviews. Many times, these potential clients aren’t sure what to expect from a public relations company...
written by Vicky Lynch It’s a brand new year and even if you’re someone who hates New Year’s resolutions, you have to admit that January is a great time for new beginnings. If you’ve been thinking about how to grow your thought leadership, further legitimize your business...
written by Vicky Lynch Many potential PR clients will ask how they know if they are getting an ROI on their PR campaign investment. And of course, they should ask that question. Hiring a PR firm is a huge leap of faith. Most firms, small or large,...
written by Vicky Lynch Does it surprise you to hear that every publicist has a slightly different way to pitch their clients for maximum success? Or that every media contact has their own preferences on how they like to receive PR pitches? These nuances are really a...
Pitching for podcasts is a huge part of what we do for our done-for-you clients and it's often the first strategy we recommend to others. Simply put, it’s because podcast interviews are THAT powerful. Podcast interviews help you generate leads, get calls booked on your...
Looking for a book publicist to help you plan your book marketing or book launch for your new nonfiction release? You might be surprised what the timeline for a book launch really looks like, but it's good to know so you can give yourself plenty...
When a client first comes through the door, we end up drafting two kinds of podcast pitches for the two different types of podcasts we most often see. One pitch I call “the journey pitch” and the other I call a “how to” pitch. The journey...