Pitching for podcasts is a huge part of what we do for our done-for-you clients and it's often the first strategy we recommend to others. Simply put, it’s because podcast interviews are THAT powerful. Podcast interviews help you generate leads, get calls booked on your...
Looking for a book publicist to help you plan your book marketing or book launch for your new nonfiction release? You might be surprised what the timeline for a book launch really looks like, but it's good to know so you can give yourself plenty...
When a client first comes through the door, we end up drafting two kinds of pitches for the two different types of podcasts we most often see. One pitch I call “the journey pitch” and the other I call a “how to” pitch. The journey pitch...
There’s one simple thing I do that I think most other people don't do. And when I say simple, I really do mean simple. You could do it, right here, right now, and it would only take a couple of minutes to complete. It’s a thing that...
Do you want to write for outlets like Entrepreneur or Inc.? Maybe magazines like Working Mother or Women's Health? I help clients get placements in these outlets and more every day, and one strategy works more effectively (and faster!) than any other...
I had a client once who was contacted by a team that produces a television show for a former supermodel. She was ecstatic - who wouldn't be? This HUGE former supermodel knew my client’s product existed and wanted to feature it on her show. Dream come...
Being interviewed on podcasts is one of the best ways to grow your list and generate new leads. But there’s one mistake that I see people make over and over when they first start doing podcast interviews that leaves them frustrated and not seeing the results...
Want to get publicity to help you during your next book or program launch? Hint: it takes time! You’ll need to start planning your publicity opportunities earlier than you might think. Launching something next month? Don’t rely on using publicity to promote it. After sending a pitch, it normally...
One of the #1 questions I get as a publicist is: am I ready for publicity? Maybe you've seen others in Entrepreneur or Inc. or Forbes or on TV or speaking on a stage and thought, "I can't wait for that to be me one day!" But...
It isn't enough to be visible for your business . . . you have to be visible in the right places for the right topics. Most clients who come to me have already tried some form of publicity - public speaking, guest blogging, hosting a podcast,...