By now it’s clear that video -- whether an IG live, TikTok, or Reel -- is one of the best ways to market yourself and create publicity for your brand or upcoming book. Plus, by creating and appearing in your own social media videos, you’re getting...
We hear from clients all the time who want to land more television coverage. Make sure you ask yourself the right questions before trying to land a slot on television. Recently, we shared a blog with three questions to ask yourself before pitching local media. Now,...
When journalists need a source, how do they find one? Oftentimes they rely on go-to experts, but as they work on new stories, they’re looking for insightful interviews in new places. How do writers and reporters find you – and help raise your profile and...
One way to secure more media coverage is to take advantage of the news cycle, particularly around observances, holidays and events. What’s coming up on the calendar? How can you offer value around that date when many outlets will be looking for content? Guide My Brand...
How would you like to be quoted in top-tier outlets like Newsweek? It’s a major milestone toward even greater credibility and recognition. Guide My Brand was thrilled to recently land Newsweek coverage for Kristal DeSantis, a marriage and family therapist who’s sharing her relationship-building experience in...
You booked a TV appearance. Awesome! You’re reviewing the producer notes over and over again to prepare yourself. You’ve planned your key messages, you look your best, and now all that’s left to do is wait for the cue. But then, minutes before your scheduled...
Local television programs can be a great platform for authors and entrepreneurs, no matter where you’re at in your publicity campaign. They help build your client base, give you great clips for your social media and can help get you more media attention from even...
At Guide My Brand, we pitch all our retainer clients in three areas. The first is for guest interviews on podcasts (and broadcast when applicable), the second is that we pitch clients to writers who write in their area of expertise. And the third is...
At Guide My Brand, we love working with all different types of clients with a broad range of expertise. Our sweet spot is working with entrepreneurs or business leaders to help build their thought leadership in their specific area of expertise. And if they have...
There’s an old saying that says, “You have to spend time at the bottom, if you want to get to the top.” There are few shortcuts in life, and PR is no exception. Time and again, I’ve had clients who question why we go after some...