Being interviewed on podcasts is one of the best ways to grow your list and generate new leads. But there’s one mistake that I see people make over and over when they first start doing podcast interviews that leaves them frustrated and not seeing the results...
Want to get publicity to help you during your next book or program launch? Hint: it takes time! You’ll need to start planning your publicity opportunities earlier than you might think. Launching something next month? Don’t rely on using publicity to promote it. After sending a pitch, it normally...
One of the #1 questions I get as a publicist is: am I ready for publicity? Maybe you've seen others in Entrepreneur or Inc. or Forbes or on TV or speaking on a stage and thought, "I can't wait for that to be me one day!" But...
It isn't enough to be visible for your business . . . you have to be visible in the right places for the right topics. Most clients who come to me have already tried some form of publicity - public speaking, guest blogging, hosting a podcast,...
Are you curious how HARO (Help A Reporter Out) can help you get publicity for your business? HARO can be a great way to get quotes and features in major publications! Here are some key tips to get accepted by the reporter you're pitching: Stand out in...
Do you have in your head that only certain publications are worth pursuing for publicity? It's perfectly fine to have a wish list -- I even encourage it -- but don't overlook other opportunities just because the publication isn't Forbes or Inc. or Entrepreneur. Take, for example,...
I don’t need to know who you are or what you do or what your specialty is to know your problem. I’ve spoken to and worked with enough people to know that the biggest thing standing between you and publicity is simply this: you asking...
A little while back, I shot two segments for First Coast News television station in Jacksonville, Florida. I didn't have to pitch myself for these, they just call me up anytime they have a story with a sports business angle. But it wasn't always that way....
I often say that the only thing standing between you and free publicity is your willingness to send an email. On the surface, sending an email might not seem difficult, but it holds so many people back from getting the publicity they want. One obstacle...
Have you landed podcast interviews, guest blogs, etc. and then felt like they did nothing for your business? Garnering publicity for publicity's sake isn't how you grow your business. It's about SO much more than simply landing the opportunities and then sharing each one on social media...