Time and again when we are talking to potential clients the same question comes up. “How can I measure my ROI with publicity?” And while at Guide My Brand, we wish there was an easier and more direct way to determine the value of publicity,...
A big question many clients have is: When should I get started with my publicity campaign? It depends, and there can be a degree of flexibility here, but we’ll highlight some helpful guidelines for authors and entrepreneurs looking for third-party validation. If you’re working to...
Great news! You’ve landed a new interview request, which will get you featured on TV. Now, how will you make sure you look your best? Recently, we brought you four tips about how to do your hair, makeup and clothes for your TV appearance. Now,...
At Guide My Brand, we’ve worked with a lot of authors over the years. And in fact, we love working with authors to spread the word about their new book far and wide. In fact, we just created two new book publicity campaign options for...
You spend a lot of time writing the perfect pitch to send to a journalist. You may even send it to dozens of outlets. But nobody responds. What gives?! Why aren’t they covering you, your product or brand? Many people and organizations who are new to...
Many potential clients we speak with are entrepreneurs or authors who want to be proactive in gaining publicity and getting quoted in the press. It can be tempting to try and reach out to as many journalists as possible. But if you approach publicity in...
If you’ve just finished writing your book, congratulations! You might be feeling like the hard work is done. I don’t want to burst your bubble, but any bestselling author would tell you that a lot of the work is just starting. Let me explain. First of...
One of the more popular offerings we have at Guide My Brand is television and streaming placement pitching. It’s appealing for a lot of entrepreneurs and authors to get featured on television. Getting a TV interview is exciting! A lot of our clients ask us...
At Guide My Brand, we love working with authors. A lot of our clients are both authors and entrepreneurs, which can really be the best of both worlds. Most of our clients work with us as part of our retainer plan. It’s a great option...
Are you an author who is afraid of making book marketing mistakes? Don’t let it stop you from creating publicity opportunities. Here at Guide My Brand, we’ve seen it all when it comes to new book campaigns. A big part of our job is working...