Publicity

February 13, 2023

3 Questions To Ask Yourself Before Pitching TV Stations

Local television programs can be a great platform for authors and entrepreneurs, no matter where you’re at in your publicity campaign. They help build your client base, give you great clips for your social media and can help get you more media attention from even...

February 6, 2023

Interested in Contributing Articles to Online Outlets? Here’s Where to Start

At Guide My Brand, we pitch all our retainer clients in three areas. The first is for guest interviews on podcasts (and broadcast when applicable), the second is that we pitch clients to writers who write in their area of expertise. And the third is...

January 30, 2023

3 Reasons Why It Might Not Make Sense to Work Together

At Guide My Brand, we love working with all different types of clients with a broad range of expertise. Our sweet spot is working with entrepreneurs or business leaders to help build their thought leadership in their specific area of expertise. And if they have...

January 23, 2023

Here’s Why It’s Important to Trust the Process When Building Your Online Profile

There’s an old saying that says, “You have to spend time at the bottom, if you want to get to the top.” There are few shortcuts in life, and PR is no exception. Time and again, I’ve had clients who question why we go after some...

January 10, 2023

How To Get Booked On Your Favorite Podcasts in 2023

Want to appear on more podcasts in 2023? How about landing an interview on your goal show? At Guide My Brand, we’ve found that pitching podcasts is a great step for entrepreneurs and authors to showcase their expertise. When one of our clients lands a...

January 2, 2023

Struggling with PR? 3 Steps to Start Fresh in 2023

There are so many aspects to managing your brand, your book or your business. Coming up with content, engaging and building your audience, plus running the day-to-day operation takes up a lot of your time. We only have so much energy and so much time in...

December 29, 2022

Here’s How to Find Podcasts That Are a Fit For Your Expertise

Many PR campaigns incorporate outreach to podcasts as a key component, and it’s easy to understand why. Many have curated niche audiences; their loyal listeners are already interested in a certain subject, and they’re looking for more. One of Guide My Brand’s clients was recently surprised...

December 14, 2022

Top 10 New Year’s Resolutions for Entrepreneurs

As 2022 draws to a close, it's hard to not reflect on everything we accomplished and maybe everything we didn't accomplish this year. And while many people cringe at the idea of New Year’s Resolutions, there is something to be said for that clean slate...

December 5, 2022

3 Holiday Wishes Your PR Team Can Help Make Come True

What are your holiday wishes as an author or entrepreneur? Of course you want your brand or book to sparkle -- and a great publicity team can help you do that. If you’re trying to decide whether or not to hire a publicist or public...

November 22, 2022

There Are No Shortcuts When It Comes to PR. Here’s How to Set Your Expectations

One of the hardest things to do as a publicist is to set the right expectations going into a campaign with a new client. On one hand, it’s important to set goals and discuss a client’s top PR wishlist. On the other, it’s important to...