Publicity

news cycle

How to Get PR By Tapping into the News Cycle

By Michael Locklear Having a good grasp of what’s going on in the world and in your community is a key starting point for getting publicity for you and your brand. You’ve probably seen organizations doing this, without even realizing it. Take a look at a couple...

What is Publicity? And Why Is It Valuable?

written by Vicky Lynch If you aren’t sure exactly what publicity actually is, but someone (an editor, agent, client, etc.) has told you that getting it will help you, rest assured, you are not alone. I often tell friends and families that I’m a publicist and many...

Dispelling 4 Myths About Author Publicity Services

written by Julie Parise As a company offering author publicity services, we hear from a lot of authors and entrepreneurs who are looking to get featured on TV or get podcast interviews. Many times, these potential clients aren’t sure what to expect from a public relations company...

4 Signs 2022 Is the Year You Should Hire a Publicist

written by Vicky Lynch It’s a brand new year and even if you’re someone who hates New Year’s resolutions, you have to admit that January is a great time for new beginnings. If you’ve been thinking about how to grow your thought leadership, further legitimize your business...

4 Things Every Good PR Pitch Needs

written by Vicky Lynch Does it surprise you to hear that every publicist has a slightly different way to pitch their clients for maximum success? Or that every media contact has their own preferences on how they like to receive PR pitches?  These nuances are really a...