Thanks to social media, people are more comfortable than ever appearing on camera. That’s great because video is one of the largest marketing tools -- maybe even the largest. In fact, it’s predicted that by 2022, more than 80% of internet traffic will be made...
For an entrepreneur or author, getting featured on TV can be a great credibility and confidence booster. It establishes you as an expert in your field, and shows others that you can speak intelligently on the subject matter that you know so well. Plus, it’s kind...
Congratulations! You’ve landed a television interview -- and you don’t even have to leave your house for it. Now, how do you prepare for Zoom interviews on TV? If there is one thing you learn from this blog post, make it this: It is your responsibility...
Many of our clients come to us asking if we can get them featured on TV. It’s a goal for many entrepreneurs and authors. Doing television interviews can solidify you as an expert in your field, gain exposure for your business and help you connect...
I've been doing TV for about 10 years now. My first appearance was with a regional sports network, Comcast Sports Southeast, back in 2009. I found the producer of the show I wanted to be on and emailed her to introduce myself and gave what I...
If you'd told me 10 years ago when I was graduating law school that I'd be running my own publicity firm today, I'd have laughed at you. All I'd ever wanted to be was an attorney -- and I was one for nearly five years. So...
Many of my clients are interested in landing TV appearances when they start working with me. However, I often find that the types of things they want to go on TV and discuss don't necessarily fit with the shows they've mentioned as targets. If you've decided to pitch...