ABOUT THE PROJECT
Following the release of her book, The Millennial’s Playbook to Adulting, Arika Pierce came to Guide My Brand with the goal of increasing her brand profile as a Gen-Z and Millennial Leadership Coach. As a working professional, Arika wanted to ensure she didn’t lose the momentum she’d gained over the previous year—even though she didn’t have much time to build and expand her brand—so she turned to us for help along the way.
OUR ROLE
We started working with Arika in August 2019, and we started with a multi-pronged approach to publicity that included both traditional and online media opportunities such as guest blogs, podcast interviews, and TV appearances.
Our campaign focused primarily on legitimacy-building media appearances, and we were thrilled to see Arika’s work featured in Business Insider, Marie Claire UK, and Create & Cultivate — as well as multiple podcast appearances targeted to young leaders and professionals.
Appearances, Features & More
Examples of some of the coverage Arika gained during From the Shadows to the Spotlight . . .
Business Insider Feature
Arika landed a feature on Business Insider India in January 2020.
Marie Claire Feature
Arika landed a piece with Marie Claire where she was interviewed about How to be a Work-From-Home High Performer and Impress Your Boss every day.
Marie Claire Feature
Arika landed a piece with Marie Claire where she was interviewed about Five ways to ensure your professional profile doesn’t dim in our new normal.
Podcast Interview
Arika was interviewed on the What Adults Don’t Tell You Before You Adult podcast about the Differences Between the Generations.
Podcast Interview
Arika was interviewed on the Relationships at Work Podcast about Milennials Leading the Way.