Ashley Shelly

Creator of The Ashley Shelly Planner

ABOUT THE PROJECT

Ashley Shelly came to Guide My Brand looking to develop a marketing and publicity plan leading up to the release of her 2018 Ashley Shelly Planner. Our charge was to identify key influencers and blogs and land reviews of her planner in addition to pursuing other opportunities like guest blogs, podcast interviews and TV interviews. 

OUR ROLE

We started working with Ashley approximately six weeks before the launch of her 2018 Ashley Shelly Planner. Our charge was to reach out to YouTube and Instagram influencers and bloggers to coordinate reviews of the 2018 planner. In addition, we wanted to get the planner featured on “Best of” lists on prominent websites and place some guest blogs to build Ashley’s authority on topics ranging from organization to budgeting to support some of her other products. 

We were able to line up over one dozen reviews, list inclusions and guest blogs for Ashley both leading up to the launch and in the weeks immediately following the launch. We were also able to land her a television segment in her local market (Jacksonville, FL) and a newspaper feature. We even helped Ashley submit for Oprah’s Favorite Things (fingers crossed)! 

We continue to work with Ashley, securing more opportunities to promote the release of her 2018 planner and her other products, including The Budget Notebook.

Appearances, Features & More
Where You've Seen Her

Examples of some of the coverage Ashley has gained while working with us . . .

TV Appearance

Ashley joined First Coast News in Jacksonville, Florida to share the inspiration behind her planners, budget notebooks and peace journals.

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Guest Blog

Ashley wrote for Entrepreneur on how using a planner can make you a better entrepreneur.

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Newspaper Feature

Ashley was featured in a profile in the Florida Times-Union newspaper.

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Influencer Collaboration

Kristen Iness of “Planning with Kristen” did an unboxing and review of the 2018 Ashley Shelly Planner on her YouTube channel.

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Product Review

The 2018 Ashley Shelly Planner was reviewed on Earn Spend Live.

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Influencer Collaboration

Samantha of “Happily a Housewife” did a review of the 2018 Ashley Shelly Planner on her YouTube channel.

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Influencer Collaboration

Emily of “Favorite Daughter Emily” did a review of the 2018 Ashley Shelly Planner on her YouTube channel.

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Guest Blog

Ashley wrote a guest blog for Earn Spend Live to support her Budget Notebook product.

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Influencer Collaboration

Heather of “@kellofaplan” did a review of the 2018 Ashley Shelly Planner on her YouTube channel.

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Influencer Collaboration

Kelly Lamich did a review of the 2018 Ashley Shelly Planner on her YouTube channel.

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