ABOUT THE PROJECT

Ashley Shelly came to Guide My Brand looking to develop a marketing and publicity plan leading up to the release of her 2018 Ashley Shelly Planner. Our charge was to identify key influencers and blogs and land reviews of her planner in addition to pursuing other opportunities like guest blogs, podcast interviews and TV interviews. 

OUR ROLE

We started working with Ashley approximately six weeks before the launch of her 2018 Ashley Shelly Planner. Our charge was to reach out to YouTube and Instagram influencers and bloggers to coordinate reviews of the 2018 planner. In addition, we wanted to get the planner featured on “Best of” lists on prominent websites and place some guest blogs to build Ashley’s authority on topics ranging from organization to budgeting to support some of her other products. 

We were able to line up over one dozen reviews, list inclusions and guest blogs for Ashley both leading up to the launch and in the weeks immediately following the launch. We were also able to land her a television segment in her local market (Jacksonville, FL) and a newspaper feature. We even helped Ashley submit for Oprah’s Favorite Things (fingers crossed)! 

We continue to work with Ashley, securing more opportunities to promote the release of her 2018 planner and her other products, including The Budget Notebook.