ABOUT THE PROJECT

Jan Scruggs, Founder of the Vietnam Veterans Memorial Wall, came to us for help launching his new website, founderofthewall.com, and promoting events commemorating the 40th anniversary of The Wall in 2022. Jan’s goals included securing Washington D.C. outlets to cover several events he had planned, podcast interviews in order to promote his new website created to provide education on the history of the wall and coverage in online outlets. At the top of his wishlist was his desire to appear in AARP magazine.

OUR ROLE

We started working with Jan in mid-February, 2022. We began by pitching podcasts and online outlets around the 40th anniversary of the wall and promoting Jan’s new website. Jan held an event at The Wall on March 26, 2022, which was the official anniversary of the groundbreaking for the wall. We sent out press releases around the event and secured coverage with three local D.C. television stations and three online outlets. 

We continued to work with Jan through Memorial Day, 2022, when he held another event at The Wall. Overall, our campaign netted ten pieces of coverage on television, along with coverage on podcasts and online outlets. Most importantly, Jan’s story appeared on AARP.com on May 23, 2022.