Reena Vokoun

Founder, Passion Fit

ABOUT THE PROJECT

Reena Vokoun, Founder and CEO of Passion Fit, came to us for help launching her first book, The Wellness-Empowered Woman. Reena works with individuals, companies, non-profits, schools, universities and the media on how to incorporate fitness, nutrition, mindfulness and professional strengths into their lives, in order to maximize productivity, create work-life balance, achieve personal and professional success, and lead a healthy lifestyle.

Reena’s goals included promoting her new book through television and podcast interviews, along with writing contributor articles for online outlets.

OUR ROLE

We started working with Reena for six months prior to launching her book in order to make sure Reena and her publisher had all their ducks in a row. Our active campaign started about a month prior to publication. We began pitching Reena for television and podcast interviews and article placements to hit as her new book launched into the marketplace. We also assisted in planning Reena’s launch party, which had to be virtual due to the pandemic. Despite limitations, it was a party, with over 60 guests on the same zoom call to celebrate with Reena.

Since our initial campaign, we’ve also done several mini-pushes with Reena, to keep the momentum going for both her book and her business, Passion Fit.

Appearances, Features & More

Where You've Seen Her

Examples of some of the coverage Reena has gained while working with us . . .

TV Appearance

Reena was interviewed by California Live where she demonstrated five exercises to keep you going strong and your fitness routine on track.

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Guest Blog

Reena wrote for SUCCESS on why corporate wellness programs need an overhaul.

TV APPEARANCE

Reena was interviewed by the KATU Afternoon Live Show where they discussed her book, The Wellness-Empowered Woman™, four key pillars of wellness, including physical, mental, emotional and spiritual health, for personal and professional success, and how exercise can help protect against Covid-19.

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