CJ Stewart

CJ Stewart

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CJ Stewart came to Guide My Brand looking to establish himself as an expert on the declining number of African Americans playing baseball and to share the solution he has created.

In 2008, CJ founded L.E.A.D., a nonprofit foundation in Atlanta dedicated to developing at-risk youth through the sport of baseball. Since its inception, L.E.A.D. has graduated 100% of the young men who have participated in the program – compared to just 58% of all students in Atlanta Public Schools. A whopping 92% of L.E.A.D. participants have gone to college on baseball scholarships.

Unfortunately, CJ had been unable to gain widespread recognition as an expert, and L.E.A.D.’s success went largely unnoticed. 


The first thing we did with CJ was sit down and discuss his goals, both personally and for L.E.A.D. We refined his “why” statement and identified successes that were worthy of press coverage.

Within our first week working with CJ, we landed him interviews with USA Today and ESPN as an expert on the declining number of African Americans on Major League Baseball rosters. We continue to pitch CJ weekly as an expert source, and we are working with him on media training for future television pitches.

In addition, we are currently working with CJ to develop a speaking campaign that will put him in front of corporate leadership in Atlanta in order to increase corporate sponsorship for L.E.A.D.

[vc_willow_quotes_carousel][vc_willow_quote cite=”Kelli Stewart – L.E.A.D., Co-Founder & Executive Director”]“As an organization, we were at a very frustrating stage when we came to Kristi. Although we do amazing work in Atlanta, we don’t get the recognition we should because we’re a best kept secret. We reached out to Kristi and expressed this frustration. Her track record and confidence made it easy to draft her on our team, but when she landed our CEO two national interview spots (USA Today & ESPN) in less than a week on board, we knew then that her name and brand were highly respected in the industry. The investment in her services gives us so much peace; we’re finally going to have the platform we need to speak for thousands of at-risk youth in Atlanta and across the country.”[/vc_willow_quote][/vc_willow_quotes_carousel]
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[vc_cta h2=”ESPN’s The Undefeated” h4=”Expert Source” txt_align=”center” color=”mulled-wine” add_button=”bottom” btn_title=”Read” btn_color=”peacoc” btn_align=”center” btn_link=”url:http%3A%2F%2Ftheundefeated.com%2Ffeatures%2Fandrew-mccutchen-in-the-country-of-baseball%2F||target:%20_blank”]CJ was quoted in this article, showing off his expertise on the decline of African Americans in baseball.[/vc_cta]
Vicky Lynch