Kaytie Zimmerman

July 5, 2016

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ABOUT THE PROJECT

Kaytie Zimmerman came to Guide My Brand initially looking to monetize her blog, Optimistic Millennial. She was also interested in learning how to land speaking engagements.

OUR ROLE

When we began working with Kaytie, our first priority was to help her turn a one-off opportunity to guest blog for Forbes into a paid contributor role. We helped her negotiate and land that role, and almost immediately began working to negotiate for another paid contributor role with another outlet. We’ve also been helping Kaytie develop a strategy to secure public speaking engagements.

Although she didn’t initially come to us looking for television exposure, we were able to use our network of contacts to successfully pitch Kaytie for a segment on The Morning Show on WJXT. Having landed that spot, we moved into media training with Kaytie to prepare her for the appearance and put together a strategy for her to leverage that appearance for other opportunities in the future.

[vc_willow_quotes_carousel][vc_willow_quote cite=”Kaytie Zimmerman, Founder of Optimistic Millennial”]“I began working with Kristi when I knew I had potential to establish myself as an expert and grow a side business while working full-time, but I didn’t seem to have the tools and knowledge to get past the initial obstacles of visibility and business operations.

She helped me navigate my first freelance writing gig, as well as helped me position myself to become a regular contributor to Forbes. She’s also been able to stir up some TV opportunity for me, in the short amount of time we’ve been working together. She clearly knows how to increase exposure and operate a successful business.”[/vc_willow_quote][/vc_willow_quotes_carousel]

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[vc_cta h2=”The Morning Show – WJXT” h4=”TV Appearance” txt_align=”center” color=”mulled-wine” add_button=”bottom” btn_title=”Watch Now” btn_color=”peacoc” btn_align=”center” btn_css_animation=”appear” btn_link=”url:http%3A%2F%2Fwww.news4jax.com%2Fnews%2Fmorning-show%2F401k-for-millennials||target:%20_blank” btn_button_block=”true” btn_add_icon=”true”]Kaytie appeared on The Morning Show on WJXT on July 18, 2016.[/vc_cta]

[vc_cta h2=”Forbes” h4=”Paid Contributor” txt_align=”center” color=”mulled-wine” add_button=”bottom” btn_title=”Read” btn_color=”peacoc” btn_align=”center” btn_css_animation=”appear” btn_link=”url:http%3A%2F%2Fwww.forbes.com%2Fsites%2Fkaytiezimmerman%2F%23677a3ade30d1||target:%20_blank” btn_button_block=”true” btn_add_icon=”true”]Kaytie turned a one-off guest blogging opportunity into a paid contributor role for Forbes.[/vc_cta]

Kaytie Zimmerman