Laura Marquis

Laura Marquis

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ABOUT THE PROJECT

Laura Marquis came to Guide My Brand looking to develop a marketing plan leading up to the release of her first book, a cookbook featuring desserts that are dairy-free, sugar-free and gluten-free. Our charge was to assist with positioning her as an expert on sugar addiction and to schedule book signings and media opportunities around the release of her book. 

OUR ROLE

When we began working with Laura, the first thing she told us was that she wanted to have a book signing at Williams-Sonoma. So, we immediately set to work on getting that scheduled and managed to land her a multi-hour demonstration in the test kitchen of a Williams-Sonoma store where she’ll be mic’d up for the whole store to hear, in addition to being able to sign copies of her book.

We’ve also been able to secure several opportunities for workshops and cooking classes where Laura can demonstrate her recipes and sell her book, including opportunities in her current home state of California and also in Vermont, where she was born and raised. In addition, we pitched her to multiple blogs that will feature her recipes, such as VegKitchen and The Vegan Society.

Another desire of Laura’s was to host cooking segments on television. Within one month of our work beginning together, we landed Laura her first television segment on San Diego Living, and they quickly invited her back for a second segment just weeks later. The following month, we landed her two television segments on WCAX News in her home state of Vermont. 

We continue to work with Laura, securing more opportunities to promote the release of her book and continue building her as an expert on healthy desserts.

[vc_willow_quotes_carousel][vc_willow_quote cite=”Laura Marquis, author of “Sweets in the Raw: Naturally Healthy Desserts“”]“Kristi has more then exceeded my expectations! When it comes to the world of PR it sometimes feel like it is easy to be taken advantage of. Many people in this business are willing to promise you the world, but very few follow through.

When I started with Kristi a little over three months ago, I was one month away from my big book launch. I was nervous that I simply couldn’t do it all my own and lacked the connections I needed to really stand out from my colleagues. She assured me that she could guide me and lead me in the right direction.

Since working with her, she has booked me 3 different workshops (one being at Williams-Sonoma) and she booked me 4 different tv appearance, not to mention is currently setting everything up to get my recipes published into a massive national magazine for early next year.”[/vc_willow_quote][/vc_willow_quotes_carousel]

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[vc_cta h2=”WCAX News” h4=”TV Appearance” txt_align=”center” color=”mulled-wine” add_button=”bottom” btn_title=”Watch Now” btn_color=”peacoc” btn_align=”center” btn_css_animation=”appear” btn_link=”url:http%3A%2F%2Fwww.wcax.com%2Fstory%2F33100417%2Fnaturally-healthy-desserts-with-laura-marquis||target:%20_blank” btn_button_block=”true” btn_add_icon=”true”]Laura hosted a cooking segment on WCAX News on September 15, 2016.[/vc_cta][vc_cta h2=”San Diego Living – CW6″ h4=”TV Appearance” txt_align=”center” color=”mulled-wine” add_button=”bottom” btn_title=”Watch Now” btn_color=”peacoc” btn_align=”center” btn_css_animation=”appear” btn_link=”url:http%3A%2F%2Fwww.cw6sandiego.com%2Fnaturally-healthy-desserts%2F||target:%20_blank” btn_button_block=”true” btn_add_icon=”true”]Laura hosted a cooking segment on San Diego Living on August 9, 2016.[/vc_cta][vc_cta h2=”City Market (Burlington, VT)” h4=”Cooking Class” txt_align=”center” color=”mulled-wine” add_button=”bottom” btn_title=”Learn More” btn_color=”peacoc” btn_align=”center” btn_css_animation=”appear” btn_link=”url:http%3A%2F%2Fnaturallyhealthydesserts.com%2Fworkshops-events%2Fcity-market-cooking-demo||target:%20_blank” btn_button_block=”true” btn_add_icon=”true”]Laura hosted a cooking class at City Market in Burlington, VT on September 15, 2016.[/vc_cta]
[vc_cta h2=”The Vegan Society” h4=”Recipe Feature” txt_align=”center” color=”mulled-wine” add_button=”bottom” btn_title=”Read More” btn_color=”peacoc” btn_align=”center” btn_css_animation=”appear” btn_link=”url:https%3A%2F%2Fwww.vegansociety.com%2Fresources%2Frecipes%2Fspecial-occasions%2Feggnog-gluten-free||target:%20_blank” btn_button_block=”true” btn_add_icon=”true”]Laura’s recipe for Eggnog was featured on The Vegan Society.[/vc_cta][vc_cta h2=”VegKitchen” h4=”Recipe Feature” txt_align=”center” color=”mulled-wine” add_button=”bottom” btn_title=”Read More” btn_color=”peacoc” btn_align=”center” btn_css_animation=”appear” btn_link=”url:http%3A%2F%2Fwww.vegkitchen.com%2Frecipes%2Fblueberry-cheesecake-vegan-and-raw%2F||target:%20_blank” btn_button_block=”true” btn_add_icon=”true”]Laura’s recipe for Blueberry Cheesecake was featured on VegKitchen.[/vc_cta][vc_cta h2=”Veg-Appeal (San Diego, CA)” h4=”Cooking Demo” txt_align=”center” color=”mulled-wine” add_button=”bottom” btn_title=”Learn More” btn_color=”peacoc” btn_align=”center” btn_css_animation=”appear” btn_link=”url:http%3A%2F%2Fnaturallyhealthydesserts.com%2Fworkshops-events%2Fcity-market-cooking-demo||target:%20_blank” btn_button_block=”true” btn_add_icon=”true”]Laura is hosting a cooking demo at Veg-Appeal in San Diego, CA on November 18, 2016.[/vc_cta]
[vc_cta h2=”San Diego Living – CW6″ h4=”TV Appearance” txt_align=”center” color=”mulled-wine” add_button=”bottom” btn_title=”Watch Now” btn_color=”peacoc” btn_align=”center” btn_css_animation=”appear” btn_link=”url:http%3A%2F%2Fwww.cw6sandiego.com%2Flabor-day-treats-raw%2F||target:%20_blank” btn_button_block=”true” btn_add_icon=”true”]Laura hosted a cooking segment about Labor Day treats on San Diego Living on August 31, 2016.[/vc_cta][vc_cta h2=”Williams-Sonoma” h4=”Booking Signing & Demonstration” txt_align=”center” color=”mulled-wine” add_button=”bottom” btn_title=”Learn More” btn_color=”peacoc” btn_align=”center” btn_css_animation=”appear” btn_link=”url:http%3A%2F%2Fnaturallyhealthydesserts.com%2Fworkshops-events%2Fwilliams-sonoma-no-bake-vegan-dessert-workshop||target:%20_blank” btn_button_block=”true” btn_add_icon=”true”]Laura hosted a “No Bake Vegan Dessert Workshop” and book signing at Williams-Sonoma in San Diego on September 3, 2016.[/vc_cta][vc_cta h2=”Oh My Veggies” h4=”Recipe Feature” txt_align=”center” color=”mulled-wine” add_button=”bottom” btn_title=”Read More” btn_color=”peacoc” btn_align=”center” btn_css_animation=”appear” btn_link=”url:http%3A%2F%2Fohmyveggies.com%2Fmarketplace%2Fpeppermint-bites-from-sweets-in-the-raw%2F||target:%20_blank” btn_button_block=”true” btn_add_icon=”true”]Oh My Veggies featured Laura’s recipe for Peppermint Bites from her book Sweets in the Raw: Naturally Healthy Desserts.[/vc_cta]
Kristi Dosh