When I started out as a public speaker, I had to hustle to find gigs. I sent cold emails, reached out to old friends and former colleagues, and submitted proposal after proposal to conferences.

But today, 90% of my speaking opportunities come from people who reach out to me first. And one of the best ways I’ve learned to make that transition is by using LinkedIn strategically. Even if you have your own website, your LinkedIn profile will often rank higher in search results when event organizers start doing their research. Here’s how to make sure they find you.

Continue reading this piece I wrote for Fast Company

Learn where to find your first (or next) speaking gig with this free guide!