Do you have a new book coming out soon and no idea how to market it?

 

Are you hoping your book will position you as an expert in your niche but not sure exactly how to do that?

 

Do you need help getting publicity, reviews, speaking gigs and more?

 

We are a boutique publicity firm that specializes in working with authors who want to see their book succeed but aren’t quite sure how to spread the word about their masterpiece. We’ve worked with commercially-published, indie-published and self-published authors to land podcast and radio interviews, speaking gigs, television appearances, features and quotes in major publications and more.

Because it doesn’t matter how good you are at what you do if no one knows you do it.
make an impact

With experience working in-house for publishing firms, we help our clients sell more books, generate more credibility and land gigs that will lead to more income and better known expertise. 

As published authors ourselves, we understand that you’ve probably already spent a lot of money hiring an editor, writing coach, cover designer or other professional to help you write and publish your book.

You might feel like there’s so much cash flowing out the door that you’re not sure if you can (or should) spend any money on publicity or marketing, too.

Plus, there are so many things going on before launch date that it’s hard to even remember you have to market your book (and not just launch one day hoping the right people will come). 

We find that a lot of our clients come to us 2-4 weeks before their book is set to launch… and we have to let them know it’s simply too late to make any real difference in book sales. Or, we have clients who come to us months and months after their book launches with a whole bunch of disappointment in the number of sales (and opportunities) that have come (or better yet, not come) through the door since. 

You see, getting on the Amazon Bestseller List isn’t all it’s cracked up to be. Being a “bestseller” doesn’t actually lead to more book sales, generate more speaking gigs or bring more leads in the door for your business.

And if you’re not yet sure what’s really possible with your new book, let us say this. If you own a business, your book should bring you leads. If you want to speak, your book should get you gigs.

That’s why you need to invest in marketing and publicity way before your book launches… and why we at Guide My Brand focus on the long-term strategy that will increase your bank account (and your thought leadership) for years to come!

Normally you’d have to hire two or three different firms for PR, marketing and social media management, but with our extensive expertise we’ve brought it all under one roof here at Guide My Brand. In an effort to work with authors at all levels of budget, we offer three different services:

GMB Premium Retainer

This is a done-for-you solution for the author who wants to completely outsource the PR for their book launch, where we:

  • Identify and pitch influential blogs, magazines, podcasts, television shows and other media outlets as targets for future pitches (both local and national)
  • Identify and pitch for speaking engagements
  • Media and speaking training, as needed
  • Pitch writers/reporters who cover your area of expertise for features and interviews
  • Develop/assist with preorder marketing/sales strategy
  • Develop your social media strategy, including creation of a content calendar for 90-120 days with daily copy and graphics (posting not included)
  • Identify and pitch influencers in your niche for book promotion opportunities
  • Create ambassador/street team program to preorder and launch sales
  • Draft swipe copy for emails and social for preorders, influencer outreach, affiliates, etc.

Investment: $3,000-5,000/month (minimum 4-month commitment)

8-Week Book Marketing

This is a done-for-you solution for authors whose books are already out, or those that cater to a specific, niche audience.

📣 We will draft a one-sheet press release for your book along with pitch templates for reviewers, writers, podcasts and contributor articles/excerpts/blogs

📣 We will build out a custom pitch list of 50-60 contacts at online outlets and podcasts designed to put your book in front of your ideal audience.

📣 We will also provide 10 headlines for contributor articles or excerpts, and 8-10 pitch ideas for interview topics that tie into your book’s content.

📣Your campaign will include three rounds of outreach to your contacts along with follow-up for each round, scheduling assistance and interview reminders.

📣We will provide a coverage report with metrics that we will finalize 6 weeks following the end of the campaign as many media hits can take some time to go live.

📣 As a bonus, we are going to give you a guide on how to leverage your podcast episodes and guest blogs once they are published so that you get the most bang for your buck!

 It’s all custom to you – we’d have you fill out a questionnaire to help us so we can ensure we’re targeting the right audience and positioning you as an expert in your niche. We will also need a PDF or hard copy of your book. We read every title we promote from cover to cover.

Investment: $3,500 for 8 week campaign (50% of payment is due at contract signing, 50% of payment is due after 4 weeks)

12-Week Book Marketing

This is a done-for-you solution for authors whose books are already out, or those that cater to a specific, niche audience. Our 12-week package offers a slightly expanded campaign to include a month prior to publication to line up media hits as the book releases.

📣 We will draft a one-sheet press release for your book along with pitch templates for reviewers, writers, podcasts and contributor articles/excerpts/blogs

📣 We will build out a custom pitch list of 70-80 contacts at online outlets and podcasts designed to put your book in front of your ideal audience.

📣 We will also provide 10 headlines for contributor articles or excerpts, and 8-10 pitch ideas for interview topics that tie into your book’s content.

📣Your campaign will include five rounds of outreach, with different pitch angles to your contacts along with

follow-up for each round, scheduling assistance and interview reminders. Angles may be tied to your book, or newsjacking angles that capitalize on trending headlines that are tied into your expertise and/or book.

📣We will provide a coverage report with metrics that we will finalize 6 weeks following the end of the campaign as many media hits can take some time to go live.

📣 As a bonus, we are going to give you a guide on how to leverage your podcast episodes and guest blogs once they are published so that you get the most bang for your buck!

It’s all custom to you – we’d have you fill out a questionnaire to help us so we can ensure we’re targeting the right audience and positioning you as an expert in your niche. We will also need a PDF or hard copy of your book. We read every title we promote from cover to cover.

Investment: $5,000 for 8 week campaign (50% of payment is due at contract signing, 50% of payment is due after 4 weeks)

Book a Call

If you’re not ready for done-for-you services yet, that’s OK – we can still work together to build and implement your book launch strategy through 1:1  coaching.

My 1:1 coaching package includes:
  • 3-6 months of 1:1 coaching
  • 6-12 coaching calls (50 minutes each)
  • Unlimited email or Voxer support with a guaranteed 48-hour turnaround
  • I’ll work with you to develop a book marketing strategy custom-tailored for your book and your goals, including a timeline
  • Strategies can include getting publicity, reviews, speaking gigs, organizing and mobilizing a “street team” and more
  • You’ll leave each call with a to-do list to focus your efforts
  • I’ll share any swipe copy or examples I have to significantly reduce the time it takes you to implement the strategies we identify
  • When you’re ready to start pitching for publicity, my team will help you build your pitch list and share our contacts
  • You’ll have lifetime access to my group program, From the Shadows to the Spotlight

 

Investment: $3,000-6,000

Book a Call

This is my self-paced live group program with enormous amounts of 1:1 support.

  • Learn how to position yourself as an expert (even if you don’t feel like one!)
  • Learn which outlets to pitch, who to pitch, how to contact them and what makes a great interview or guest blog
  • Modules on landing podcast interviews, guest blogs, TV appearances and speaking gigs
  • New modules coming on book marketing, Facebook visibility and opt-ins/funnels
  • Private Facebook group where you can post your pitches and other work and get feedback
  • Weekly live office hours and monthly guest expert live Q&As with editors, producers, etc.

 

Investment: $1,997 (1:1 call included) or 12 payments of $249/month

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