GMB Premium Retainer
This is a done-for-you solution for the author who wants to completely outsource the PR for their book launch, where we:
- Identify and pitch influential blogs, magazines, podcasts, television shows and other media outlets as targets for future pitches (both local and national)
- Identify and pitch for speaking engagements
- Media and speaking training, as needed
- Pitch writers/reporters who cover your area of expertise for features and interviews
- Develop/assist with preorder marketing/sales strategy
- Develop your social media strategy, including creation of a content calendar for 90-120 days with daily copy and graphics (posting not included)
- Identify and pitch influencers in your niche for book promotion opportunities
- Create ambassador/street team program to preorder and launch sales
- Draft swipe copy for emails and social for preorders, influencer outreach, affiliates, etc.
Investment: $3,000-5,000/month (minimum 4-month commitment)
8-Week Book Marketing
This is a done-for-you solution for authors whose books are already out, or those that cater to a specific, niche audience.
📣 We will draft a one-sheet press release for your book along with pitch templates for reviewers, writers, podcasts and contributor articles/excerpts/blogs
📣 We will build out a custom pitch list of 50-60 contacts at online outlets and podcasts designed to put your book in front of your ideal audience.
📣 We will also provide 10 headlines for contributor articles or excerpts, and 8-10 pitch ideas for interview topics that tie into your book’s content.
📣Your campaign will include three rounds of outreach to your contacts along with follow-up for each round, scheduling assistance and interview reminders.
📣We will provide a coverage report with metrics that we will finalize 6 weeks following the end of the campaign as many media hits can take some time to go live.
📣 As a bonus, we are going to give you a guide on how to leverage your podcast episodes and guest blogs once they are published so that you get the most bang for your buck!
It’s all custom to you – we’d have you fill out a questionnaire to help us so we can ensure we’re targeting the right audience and positioning you as an expert in your niche. We will also need a PDF or hard copy of your book. We read every title we promote from cover to cover.
Investment: $3,500 for 8 week campaign (50% of payment is due at contract signing, 50% of payment is due after 4 weeks)
12-Week Book Marketing
This is a done-for-you solution for authors whose books are already out, or those that cater to a specific, niche audience. Our 12-week package offers a slightly expanded campaign to include a month prior to publication to line up media hits as the book releases.
📣 We will draft a one-sheet press release for your book along with pitch templates for reviewers, writers, podcasts and contributor articles/excerpts/blogs
📣 We will build out a custom pitch list of 70-80 contacts at online outlets and podcasts designed to put your book in front of your ideal audience.
📣 We will also provide 10 headlines for contributor articles or excerpts, and 8-10 pitch ideas for interview topics that tie into your book’s content.
📣Your campaign will include five rounds of outreach, with different pitch angles to your contacts along with
follow-up for each round, scheduling assistance and interview reminders. Angles may be tied to your book, or newsjacking angles that capitalize on trending headlines that are tied into your expertise and/or book.
📣We will provide a coverage report with metrics that we will finalize 6 weeks following the end of the campaign as many media hits can take some time to go live.
📣 As a bonus, we are going to give you a guide on how to leverage your podcast episodes and guest blogs once they are published so that you get the most bang for your buck!
It’s all custom to you – we’d have you fill out a questionnaire to help us so we can ensure we’re targeting the right audience and positioning you as an expert in your niche. We will also need a PDF or hard copy of your book. We read every title we promote from cover to cover.
Investment: Please contact us to inquire more about pricing as this is a custom project
