2 More Questions To Ask Yourself Before Pitching Local TV Shows
We hear from clients all the time who want to land more television coverage. Make sure you ask yourself the right questions before trying to land a slot on television.
Recently, we shared a blog with three questions to ask yourself before pitching local media. Now, we’re back with two more items to consider. Maybe you’ve tried pitching local stations, only to get rejected or receive no response at all. This is a frustrating process, but knowing how and when to pitch your story can make all the difference. Here are three questions to ask yourself before pitching local TV stations.
1. Is this the right timing?
In local newsrooms, morning editorial meetings generally happen from 8 a.m. to 9 a.m. This is when producers decide on the day’s coverage and what will be included. If you have a book signing, an event you’re trying to pitch, or if you have an idea for coverage that day, try to schedule your event or make yourself available around 10 a.m. and 11 a.m. This gives news crews enough time to get there after the meeting, while leaving their afternoon free to cover any additional stories. With the right timing, your story could end up airing on the noon, 5 p.m., 6 p.m. and 10 p.m. newscasts.
2. Is there a good local connection?
Local news stations want local experts. If you’re based in Louisiana, it will be harder to pitch yourself to a New York City news station. If you’re looking for television coverage, start with the stations that are local to you. Check out their coverage and their website. Is there anything you can add to their ongoing stories? What’s new that you can share?
Still having trouble landing the television or media coverage you dream of? That’s where we come in. Book a free discovery call with Guide My Brand to learn how we can help you achieve your goals.