4 Reasons to Hire a Publicist

4 Reasons to Hire a Publicist

Modern business woman in the office

Did you know that publicity can be a HUGE game changer for your business? Here’s the thing, no matter how good you are at what you do, when a media outlet shares your expertise, or highlights a service or product you offer, people take notice. You can share all day on social media (and you should!) about how great your business is, but having someone else say it provides PRICELESS legitimacy. 

Here are 4 reasons to hire a publicist: 

  • You have just launched a new product or service.

When you have a new offering, it’s important to reach new audiences to build your customer base. When we start working with a new client, we first identify the target audience for the service or product. That way we are focusing our efforts on helping to build the right client base. 

Having a new product or service can also be extremely newsworthy – providing an additional reason for the media to cover you right now. 

  • You have trouble attracting new clients or customers.

At Guide My Brand, we have a saying. “It doesn’t matter how good you are at what you do, if no one knows you do it.” Not only does publicity exposure your business to new audiences, but it helps boost confidence in your existing audience as well. 

In this day and age, what do you personally do if you are on the fence about buying a product or working with someone? Google, right? When media hits show up under a Google search for you or your business, it’s an instant legitimizer. It helps change leads into customers.

  • You want to book speaking gigs.

Potential clients come to us often who have a story to tell, but lack the platform to sell themselves as a speaker. Oftentimes, speaker bureaus or event organizers want to see reels from previous speaking engagements or media interviews, especially podcast interviews. We help our clients build an online presence that they can use to launch a speaking career, or take theirs to the next level. 

In addition – we do offer packages to pitch clients to speak. In fact, we have a team member with 20 years of experience in the industry who works with our clients to secure speaking engagements, whether they are new to the game, or seasoned veterans. 

  • You have a book to promote.

Many of our clients are entrepreneurs and/or c-suite executives who are leaders in their industries. So it’s not surprising that many of them are also authors, or aspire to write books. At Guide My Brand, we work with clients to promote not just their businesses or services but to spread the word about their new book!

Did you know that over 100,000 books are published a year? Publicity is crucial to a successful book launch. We pitch our clients for book reviews, podcast interviews, book excerpts, and any type of media that will get them in front of their desired audience.

So there you have it, 4 reasons why you need a publicist. These definitely aren’t the only reasons, just ones that we see often. Interested in chatting about your publicity goals? Schedule a free call to chat with us!

Vicky Lynch
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