Entrepreneur Publicity: Maybe Don’t Turn Down That “Small” Media Opportunity

We ask all our author and entrepreneur publicity clients where they would like to be featured. Unsurprisingly, many answers include: “I want to get featured in The New York Times.” or “How can I get featured in the Wall Street Journal?” And even, “I want to get featured on TV news like Good Morning America!”

Well, if you’ve ever wondered how national news outlets find their stories and segment ideas, we can tell you: Top tier media outlets often find their stories in smaller publications. 

The big news story you see on TV or in your New York Times app may very well have started out as a piece in a smaller trade journal or on a community blog. 

Many people might feel like there’s no point in targeting niche industry trades because they are waiting for bigger coverage. But that’s not (usually) how it works. Usually, those national media outlets find their stories in the smaller pubs — not the other way around. 

This is why we advise our clients to take every possible opportunity. PR is all about having a great story, and you never know where your story can take you. 

Want to develop a PR plan to get the specific results you want? Reach out to us here at Guide My Brand for a free discovery call.