Here’s Why It’s Important to Trust the Process When Building Your Online Profile

There’s an old saying that says, “You have to spend time at the bottom, if you want to get to the top.” There are few shortcuts in life,  and PR is no exception. 

Time and again, I’ve had clients who question why we go after some of the “easy hits” or low hanging fruit when they really want to hit those big hits. You know the ones; Forbes, Fast Company, Business Insider, and the list goes on. But here’s the thing. Even smaller niche outlets aren’t going to want to feature you and your business or book unless you provide a value to their audience. And big outlets? They want to see that you’ve done other things and that other media have covered you as well. 

It would be great if there was a way to cut in line and start getting top hits out of the gate. But if that exists, I haven’t found it yet, and I’ve been working in PR for over 20 years. PR compounds on itself. That’s just the way it is. And even when we are working with clients who have done the work and built the foundation, it’s still worth engaging with smaller, more niche outlets to both keep your momentum going and continue to reach new audiences with your message. Those big hits, even when they happen, are few and far between. 

Spending Time At The Bottom is Important in Reaching Any Goal, Personal or Professional

This month, I’m participating in a fundraiser for St. Jude’s. I’ve committed to cycling 250 miles during the month of January. To some of you, this might sound simple, and to others, it might sound close to impossible. I’m somewhere in the middle. I know it’s possible, but I normally cycle about 60 miles a month, so doing that many each week is a challenge. 

I’m participating for two reasons. The first being that it’s for an amazing cause. The second? I’ve had my Peloton for close to two years and I’m so slow and my output is not as high as I would like it to be. I’m always in the bottom fourth on the leaderboard. I know I shouldn’t compare myself to others, but my hope is that by cycling more, I’ll build my endurance and power so that I can show up stronger and with more power and really progress. 

Now I’m sure all this talk means nothing to many of you, but the point is that I’ve had a lot of time on the bike this month already to reflect on what it takes to get to the top. 

Value the Journey and Your Growth So Far

No matter what your goal is, personal or professional, it’s important to reflect on not only your goals, but where you’ve been and your progress so far. Rome was not built in a day. And there’s a ton of competition to land PR hits in the top publications and online outlets. But if you stay the course and trust the process, you will get there. 

Interested in chatting about your PR goals and how we can help you get there? Schedule a free discovery call with me here.